Fujifilm  relaunches the X Series and presents a  compact camera  for cinema and broadcasting  at SET  Expo 2018

August 28, 2018

New Fujinon lenses  for  the  audiovisual  market will also be presented at the event

As part of the schedule of events that  mark the 60th anniversary of  Fujifilm  in  Brazil, the  company  participates  in SET  Expo 2018  with  novelties for the audiovisual industry. During the event  that takes place from August 28 to 30,  at Expo Center Norte, São Paulo, the company will relaunch in Brazil the  X Series, a line of professional lenses and cameras,  which will be  presented for the first time to the cinema and broadcast market.

Developed with  a robust body  and a  range of indispensable  functions  for  photographers  and videographers,  the  X-H1,  a new  camera  of the X series  that  combines traditional style  with innovative cutting-edge technology,  will be available for visitors  to interact and discover  the  features of the  equipment. Among the main ones are  the  4K video mode, compatible  with the  17:9  digital   cinema  view  as well as the 16:9 UHD,  video  capture  with   advanced  quality and recording up to 120  fps  at high speed,  5-axis stabilizer (IBIS) ,  image  capture  in locations  with  changing weather conditions,  Wi-Fi  communication function, support  for multiple flash lighting and industry standard  software  compatibility. The  mirrorless   also has  sixteen modes of film simulation, created exclusively based on the philosophy of color presentation and the know-how that  Fujifilm  has developed in  more than 80 years in the  production of films  and photo printing.

Another novelty that  will be presented  to  the Brazilian market is the UA24x7.8BERD lens, the  lightest   compact option  in the category,  which weighs  less than 2 kilos. The Fujinon lens that captures 4K UHD HDR images with a 24x aspect ratio for a wide range of sockets, can also be tested by those who pass by the Fujifilm booth. The lenses  of the UA UHD 4K 2/3, MK and Cabrio cinema lines will  also be exhibited during the  event.

“This  is a very important  year for the  company, as the company celebrates 60 years of  operations in Brazil. With the relaunch of the X Series  and the  expansion  of the  Fujinon  lens portfolio as a quality option for photography, film and broadcast professionals,  the company reinforces  its strategy of continuing to  invest in the country,”  highlights Marcel  Gallo, business consultant at  Fujifilm  Brasil.

For more information about  Fujifilm cameras and lenses, visit

About  Fujifilm  Brasil

FUJIFILM do Brasil Ltda, a subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions. The Imaging Division offers photographic products and services to customers and companies, such as: photographic paper, digital printing equipment , including maintenance and service, films, instant cameras, digital cameras and an extensive line of lenses and accessories. The Medical Division is a provider of diagnostic imaging products and solutions to meet the needs of healthcare services. The solutions range from digital x-rays,  Synapse® (PACS brand), to advanced digital mammography systems,  Fujifilm  has products that are ideal for any imaging environment. The Graphics Systems Division offers products and services to the commercial and publishing printing industry, packaging and large format digital printing.  The  Recording Media Division operates with sales operations of data recording media.

FUJIFILM Holdings Corporation, Tokyo, Japan, offers constant innovation and cutting-edge technology in all its products, for a broad range of industries, including: health care through hospital, pharmaceutical and cosmetic systems; graphic systems; high functional materials, such as materials for flat screen displays, optical devices, such as lenses for the television and cinematographic sectors; generation of digital images and document creation. All of these resources are guaranteed by a vast portfolio of  technologies in the areas of chemistry, mechanics, optics, electronics, software and processes. At the close of the fiscal year on March 31, 2018, the company presented global earnings  results of the order of $ 23 billion, with an exchange  rate of 106 yen to the dollar.  Fujifilm  is committed to maintaining the environment and good corporate practices. For  more  information,  visit  our  website: