Fujifilm relaunches the X Series and presents a compact camera for cinema and broadcasting at SET Expo 2018
August 28, 2018
New Fujinon lenses for the audiovisual market will also be presented at the event
As part of the schedule of events that mark the 60th anniversary of Fujifilm in Brazil, the company participates in SET Expo 2018 with novelties for the audiovisual industry. During the event that takes place from August 28 to 30, at Expo Center Norte, São Paulo, the company will relaunch in Brazil the X Series, a line of professional lenses and cameras, which will be presented for the first time to the cinema and broadcast market.
Developed with a robust body and a range of indispensable functions for photographers and videographers, the X-H1, a new camera of the X series that combines traditional style with innovative cutting-edge technology, will be available for visitors to interact and discover the features of the equipment. Among the main ones are the 4K video mode, compatible with the 17:9 digital cinema view as well as the 16:9 UHD, video capture with advanced quality and recording up to 120 fps at high speed, 5-axis stabilizer (IBIS) , image capture in locations with changing weather conditions, Wi-Fi communication function, support for multiple flash lighting and industry standard software compatibility. The mirrorless also has sixteen modes of film simulation, created exclusively based on the philosophy of color presentation and the know-how that Fujifilm has developed in more than 80 years in the production of films and photo printing.
Another novelty that will be presented to the Brazilian market is the UA24x7.8BERD lens, the lightest compact option in the category, which weighs less than 2 kilos. The Fujinon lens that captures 4K UHD HDR images with a 24x aspect ratio for a wide range of sockets, can also be tested by those who pass by the Fujifilm booth. The lenses of the UA UHD 4K 2/3, MK and Cabrio cinema lines will also be exhibited during the event.
“This is a very important year for the company, as the company celebrates 60 years of operations in Brazil. With the relaunch of the X Series and the expansion of the Fujinon lens portfolio as a quality option for photography, film and broadcast professionals, the company reinforces its strategy of continuing to invest in the country,” highlights Marcel Gallo, business consultant at Fujifilm Brasil.
For more information about Fujifilm cameras and lenses, visit http://www.fujifilmamericas.com.br/index.html.
About Fujifilm Brasil
FUJIFILM do Brasil Ltda, a subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions. The Imaging Division offers photographic products and services to customers and companies, such as: photographic paper, digital printing equipment , including maintenance and service, films, instant cameras, digital cameras and an extensive line of lenses and accessories. The Medical Division is a provider of diagnostic imaging products and solutions to meet the needs of healthcare services. The solutions range from digital x-rays, Synapse® (PACS brand), to advanced digital mammography systems, Fujifilm has products that are ideal for any imaging environment. The Graphics Systems Division offers products and services to the commercial and publishing printing industry, packaging and large format digital printing. The Recording Media Division operates with sales operations of data recording media.
FUJIFILM Holdings Corporation, Tokyo, Japan, offers constant innovation and cutting-edge technology in all its products, for a broad range of industries, including: health care through hospital, pharmaceutical and cosmetic systems; graphic systems; high functional materials, such as materials for flat screen displays, optical devices, such as lenses for the television and cinematographic sectors; generation of digital images and document creation. All of these resources are guaranteed by a vast portfolio of technologies in the areas of chemistry, mechanics, optics, electronics, software and processes. At the close of the fiscal year on March 31, 2018, the company presented global earnings results of the order of $ 23 billion, with an exchange rate of 106 yen to the dollar. Fujifilm is committed to maintaining the environment and good corporate practices. For more information, visit our website: www.fujifilmholdings.com.