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Canada

May 31, 2022

Fujifilm Unveils Latest Development Roadmap for Interchangeable Lenses in X Series of Mirrorless Digital Cameras

Addition of three new XF lenses creates an extensive 42-lens lineup, broadening the X Series’ reach

Mississauga, Ont. – FUJIFILM North America Corporation today unveiled its latest development roadmap for interchangeable XF lenses in the X Series of compact and lightweight mirrorless digital cameras. The latest roadmap features the addition of three new lenses: a large-diameter mid-telephoto prime lens, a standard macro lens, and an ultra-wide-angle prime lens.

Fujifilm has been expanding the lineup of XF lenses to broaden the appeal of premium image quality and advanced mobility made possible by the X Mount system1. As part of this expansion, a medium telephoto prime lens joins the new generation of large-aperture prime lenses, which will now cover broad focal lengths from 18mm (wide angle, equivalent to 27mm in the 35mm film format) to 56mm (mid-telephoto, equivalent to 85mm in the 35mm film format). These lenses will offer outstanding image quality and image-resolving power in an extremely broad range of photographic situations. 

Additionally, as part of this roadmap, the compact prime series of XF lenses will have two additions: a standard macro lens and an ultra-wide-angle lens. These complement existing lenses in the XF Series by expanding the situations for suitable lens use, catering to users’ diverse needs.

Interchangeable lenses newly added to the roadmap:

XF56mmF1.2 Lens - A fast, medium telephoto prime lens  
A mid-telephoto lens to join the new generation of “large-aperture prime lenses” in the XF Series.

XF30mmF2.8 R Macro Lens - A standard macro lens 
A compact macro lens with a standard angle of view. Its compact and lightweight design makes it a perfect walkaround lens, covering a wide range of image-making situations including snapshots, landscape, portrait, as well as tabletop photography of foods and accessories.

XF8mmF3.5 Lens - An ultra-wide-angle prime lens 
A compact ultra-wide-angle lens that will be the widest X Mount prime lens in the XF Series. Despite the ultra-wide-angle focal length, the lens is compact and lightweight, making it an ideal walkaround lens.

“We listened to consumers’ thoughts, wants, and needs, and responded with a comprehensive set of new lenses that will enhance any Fujifilm photographer’s kit,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “With our versatile lineup now including 42 lenses, including the three that were just added to the development roadmap, Fujifilm continues to demonstrate its commitment to helping our community find new creative moments through lenses that allow the creator to see things differently.” 

XF30mmF2.8 R Macro and XF56mmF1.2 are expected to be available in late 2022. XF8mmF3.5 is expected to be available in early 2023. 


1 The X Mount is Fujifilm’s lens mount for its X Series of mirrorless digital cameras equipped with an APS-C sensor

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX™ line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. 
 
For more information, please visit https://www.fujifilm.com/us/en/about/region, go to https://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to https://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  

FUJIFILM Holdings Corporation, Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver Value from Innovation in our products and services in the business segments of healthcare, materials, business innovation, and imaging. Our relentless pursuit of innovation is focused on providing social value and enhancing the lives of people worldwide. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information about Fujifilm’s Sustainable Value Plan 2030, click here.
 
For the year ended March 31, 2022, the company had global revenues of approximately 2.5 trillion yen (21 billion $USD at an exchange rate of 122 yen/dollar). For more information, please visit: https://www.fujifilmholdings.com.

Media Contact:

Kimia Moslemi
Swerve PR
kmoslemi@swervepr.com
416-593-5628, x134