AS THE RAPTORS’ EXCLUSIVE PHOTOFINISHING PARTNER, FUJIFILM CANADA INC. CREATES NEW WAYS FOR FANS TO PRINT AND SHARE MEMORIES THAT MATTER
January 28, 2020
Mississauga, Ontario – FUJIFILM Canada Inc. is delighted to announce its new status as the official and exclusive photofinishing and camera partner of the Toronto Raptors, during the team’s historical 25th Anniversary season.
This new collaboration gives Raptors fans the opportunity to print souvenir photos and win prizes at select game nights in Toronto. By creating new ways for fans to turn special moments into personalized keepsakes, FUJIFILM Canada Inc. and the 2019 NBA Champions are enhancing the fan experience, while driving awareness of the ease and magic of printing digital photos.
This initiative is fueled by FUJIFILM Print Life, a campaign that inspires, educates, and creates awareness about the importance of printing digital photos. Print Life is all about discovering new and fun ways to enjoy photographs. By connecting photographers and providing them with creative tools, Print Life is building a community that inspires individuals of all ages to experience the rewarding benefits of printing their favourite moments.
“Photography brings people together. More than ever, we share an emotional connection to physical photographic prints,” said Tevfik Djamgouz, Senior Director, Photofinishing Solutions at FUJIFILM Canada Inc. “Watching a basketball game with friends and family is all about experiencing moments together. With this partnership, FUJIFILM Canada Inc. and the Raptors are making it fun and easy to connect and share special memories.”
It is estimated that more than 1.7 trillion photographs will be taken worldwide in 2020. Yet most consumers will print very few of their digital photos — or in some cases, not print them at all.
“FUJIFILM’s research indicates that consumers want to print and do more with their photos, but they’re not always aware of the easiest and most efficient printing options available to them,” said Gianmarco Bernaudo, Director, Marketing & Product at FUJIFILM Canada Inc. “Partnering with the Toronto Raptors provides consumers with a fun way to learn about the ease and importance of turning digital images into treasured prints and personalized photo gifts.”
"As part of the partnership, Fujifilm will activate during select ’95 Rewind game nights at Scotiabank arena, where fans will have the opportunity to commemorate their favourite fan moments in print,” said Jordan Vader, Vice President, Global Partnerships and Retail at Maple Leaf Sports & Entertainment (MLSE). "With the help of FUJIFILM Canada Inc., we are able to offer our fans a unique experience like this to help celebrate the Raptors’ past and future.”
Select Raptors games will feature a FUJIFILM Canada Memory Station, allowing anyone to print a free photo souvenir to commemorate their special game night. Throughout the season, online and during home games, FUJIFILM Canada and the Toronto Raptors will also roll out contests that give fans the opportunity to win unique experiences and prizes.
“We're thrilled to announce this new partnership with the Raptors and MLSE," said Hideaki (Hugh) Tsuda, President of FUJIFILM Canada. "These are great brands coming together at the perfect time, connecting with fans and encouraging Canadians from coast to coast to capture, print and share their special memories. I look forward to working with the Raptors and MLSE on this exciting program.”
FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services across a broad range of industries including consumer and commercial photo imaging, and industrial products. The Imaging Division includes instax® instant cameras and film, film and one-time-use cameras, photographic paper, digital printing equipment, personalized photo products, motion picture archival film, digital cameras, and products and services to the graphic printing industry. The Medical Systems Division will offer solutions in diagnostic imaging technologies. Fujifilm industrial offerings include products for non-destructive testing and pressure measurement film. For more information, please visit www.Fujifilm.ca FUJIFILM Print Life’s objective is to emphasize the importance of printing pictures, to share the variety of fun ways to print, and to demonstrate just how rewarding it is when precious memories are shared. For more information FUJIFILM Print Life, please visit www.fujifilmprintlife.ca.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of $22 billion, at an exchange rate of 111 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
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