October 5, 2020

Fujifilm in Europe launch printlife@home exhibition to share “Our lives. Our photos. Our world.”

Building upon Fujifilm’s successful history of hosting public photo exhibitions, printlife@home launches today as a digital platform to bring together people’s shared experience of life in 2020 – through the power of photography.

As the coronavirus pandemic continues to impact the daily lives of people across Europe, people have been searching for ways to connect despite not being able to be together in person. Fujifilm’s printlife@home has launched to exhibit the shared experience of life in Europe in 2020, and at the same time will reward people for their photographic creativity through the giving of weekly prizes.

From today until the end of December, members of the public from across Europe can submit their images by uploading them on www.fujifilm-printlife.eu. Fujifilm wants the public to not just share photographs of everyday life, but also photos of their arrangements or displays of photographs at home – to provide the feeling of walking through the stories of the people lives as seen in their homes. The digital printlife@home platform will exhibit every photo sent in, irrespective of whether the photo is shot on a smartphone or camera.

Hiromoto Matsushima, Senior Vice President of Photo Imaging for Fujifilm Europe, said:

"Whether you are living in Manchester, Madrid or Mainz, what we are all living through today is one of the most significant shared human experiences and through the power of photography we can not only see but also understand, how millions of us are living through this. Given the world we are living in today, we firmly believe that the joy of photography and the display or documentation of everyday life matters more than ever. Photo celebrates life, family, friends and loved ones. Photography is a way to show who you are, what you stand for and how you live. Regardless of who you are, where you live, or your level of photography skill, we hope that printlife@home provides the opportunity to become a part of something and become inspired."

printlife@home is open for any member of the public to enter and Fujifilm is looking to acknowledge the most creative contributions by choosing five Photos of the Week. Winners will not only have their photos profiled by Fujifilm, but they will also receive a voucher of €200 €150 or €100, or currency equivalent, to spend on photo printing products, or an instax SQUARE SQ1 or instax Mini 11 camera – both analog instant camera with easy-to-use creative modes that can create arty, instantly beautiful prints.

David Honey, General Manager Sales & Marketing, European Photo Imaging Division, Fujifilm Europe, said:

"With billions of photos captured and shared daily, we all have more images of our lives than any previous generation. Yet most of those images are locked away on smartphones and shared only with our personal networks, if at all. Instead of scrolling through a sea of images in a social feed, we hope that by providing an open digital platform people can look into the lives and experiences of others, and better understand their lives and their world in these unusual and challenging times.

This project is also about creativity, both in taking and displaying photos, and I am looking forward to regularly reviewing the thousands of entries we hope to receive, and witness a mix of everyday life, as well as different cultures, roles and identities. We will also reward this creativity by selecting our favourite Photo of the Week – with a bundle of Fujifilm prizes on offer."

Fujifilm launched the successful concept of mass public participation photo exhibitions in 2006 in Japan. From this early start onwards, the guiding principle behind the exhibitions was already in place: raising awareness of the value of photos and encouraging people to hold their photos in their hands. Now, these Fujifilm photo exhibitions are among the biggest in Japan. These exhibitions are also successfully established around the globe: in 2018, Fujifilm exhibited over 100,000 photos worldwide and in 2019, Fujifilm in Europe successfully exhibited more than 30,000 photos at exhibitions hosted in London, Paris and Istanbul.

For inquiries about this media release, please contact:

Corporate Communications
Tel: +491737927199
Email: presse_feg@fujifilm.com