Fujifilm launches smartphone printer “INSTAX SQUARE Link”

TOKYO, October 27, 2022 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces the launch of the smartphone printer “INSTAX SQUARE Link” (SQUARE Link) capable of printing images stored in a smartphone onto square-format film. It will be available in Japan on November 17, 2022 and in other countries on November 16 or later in sequence. The SQUARE Link is the latest addition to the Link Series of smartphone printers featuring the function to apply an AR (augmented reality) effect to INSTAX prints and the function to insert a message to INSTAX prints.

• *1 A free app compatible with Android phones and iPhones. It can be downloaded from Google Play in the case of Android phones and App Store for iPhones. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd.
• *2 The Bluetooth® word mark and logo are registered trademarks of Bluetooth SIG Inc. FUJIFILM Corporation uses these marks based on a license agreement.

• The dedicated app can be used to easily edit an image saved in a smartphone with intuitive operations to print it out quickly. Users can scale up, scale down or rotate a photo, apply a filter or adjust brightness to achieve a desired finish. Video saved in the smartphone can be also imported into the app, so that users can scroll it to right or left to choose the right frame to print out.

• Users choose an image saved in their smartphone, and select a desired AR effect. Read the QR code on the resulting INSTAX print, to enjoy the print decorated with a selected AR effect.
• Five kinds of AR effect are available: “Add special FX,” “Add Photo,” “Add Background,” “Add Doodle and “Add Text.” Original AR effect can be created in “Add Doodle” and “Add Text.”
• Users can save an INSTAX print screen that has an AR effect applied as either video or still image for easy sharing on social media.
• Combining AR effects with an INSTAX print broadens the way of enjoying adding an emotive touch to an image or creating a surprise pictorial message. 

• This function superimposes a chat message onto an image saved in a smartphone for printing by using the dedicated app. Users can send an image with a message, and even combine a reply message into the print photo. This function broadens the joy of communicating through photographs and provides new ways of enjoying INSTAX prints, experiencing real connections with remote partners such as creating a special anniversary photo with a message for your loved ones, or adding a message to a children’s photo and sending it to their grandparents who live far away.

• INSTAX Camera: Adding an INSTAX frame to photograph a subject and print it out
• Editable Print: Making it easy to create a print in a fancy frame or in a collage effect
• Sketch, edit & print: Combining a Hand-writing pattern or text to a picture for printing
• Save Image: Saving a printed picture as an image with INSTAX frame
• Enhanced Quality Prints: Choosing between “INSTAX-Rich Mode” with rich colors and “INSTAX -Natural Mode” for enjoying distinctively-INSTAX color tones

With the tagline of “Go Beyond the Frame,” Fujifilm is running a global promotional campaign for the SQUARE Link on websites, social media and in stores, encouraging users to think outside the box to enjoy INSTAX prints in ways out of the ordinary. The promotion video conveys the desire to strengthen family ties with INSTAX Connect while the main potential target of SQUARE Link is the younger generation. 

The “INSTAX” series of instant cameras, launched in 1998, is affectionately called “Cheki” in Japan. Today, it is sold in over 100 countries and regions around the world, including Europe, United States, China and Southeast Asia, especially among the young generation. The brand has been expanded to add a lineup of smartphone printers which allows users to print images stored in smartphones with ease, thereby broadening the user base. Today, the INSTAX series has been globally embraced as a communication tool or a tool of self expression for its ability to capture those precious moments in life in the form of photo prints, and convey emotions that go with them.

• * Please note that the contents including the product availability, specification, prices and contacts in this website are current as of the date of the press announcement and may be subject to change without prior notice.