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Fujifillm launches Sustainable Data Storage Initiative

Sustainability initiative will raise awareness of environmental impact of data storage. New research from IDC reveals that, globally, data centers can reduce CO2 emissions by over 43%, or 664 million metric tons.

October 14, 2021

TOKYO – October 14, 2021 -- Fujifilm Corporation (NYSE: FUJIY) today announced the creation of the Sustainable Data Storage Initiative to highlight how tape technology can significantly reduce electricity consumption and CO2 emissions related to data storage. The initiative launches with a white paper, Accelerating Green Datacenter Progress with Sustainable Storage Strategies, published by technology research firm IDC, and sponsored by Fujifilm, providing an in-depth analysis of the significant energy savings and resulting environmental benefits of moving more data to tape storage.

“We’re proud to launch the Sustainable Data Storage Initiative to help spread awareness of today’s modern data tape technology as a solution to reducing CO2 emissions from data storage operations while simultaneously reducing costs,” said Hironobu Taketomi, President, FUJIFILM Recording Media U.S.A., Inc. “Beginning with this study, Fujifilm’s global initiative will help companies around the world make smart decisions when assessing their storage options with sustainability objectives in mind.”

As the world faces a climate crisis, and the amount of stored data continues to grow unabated due to digital transformation and development of next generation technologies, data centers are under increased scrutiny for consuming large amounts of energy that result in increased CO2 emissions. The goal of Sustainable Data Storage Initiative is to spread awareness of the solutions that can reduce the environmental impact of data centers. 

The IDC whitepaper summarizes findings on how to enhance the sustainability of data storage. Following are key highlights from the paper: 
 

Chart showing rapid growth in data storage

Figure 1. Source: IDC Global StorageSphere, 2021

Reporting from several major data centers found that energy consumption increased by 31% from 2017 to 2020, and the amount of data stored in data centers is expected to grow by 27% each year through 2025 (see Figure 1).

  • Relying on renewable energy alone is not enough to keep up with rapid growth in data center power consumption. Water, wind and solar power also have their own associated impacts on the environment (i.e., disposing of wind turbines and solar panels). 
     
Chart showing potential CO2 reduction from using tape over time

Figure 2. Source: IDC 2021

  • To negate this growing issue and protect the environment from further damage, IDC estimates that strategically migrating more data storage to tape can reduce CO2 emissions by 43.7%, or 664 million tons, by 2030 (see Figure 2) .
  • Tape storage offers additional security benefits such as immutability, encryption features and offline “air gap” protection against cyber criminals.
  • Tape is the most cost-effective storage media on a cost per gigabyte basis, requires minimal power to operate and is reliable for storing data for periods exceeding 30 years with an excellent bit error rate (BER). 

To learn more, you can access the full whitepaper here

About Fujifilm

FUJIFILM Recording Media U.S.A., Inc. is FUJIFILM Corporation’s U.S.-based manufacturing, marketing and sales operation for data tape media and data management solutions. The company provides data center customers and enterprise industry partners with a wide range of innovative recording media products and archival solutions. Based on a history of thin-film engineering and magnetic particle science such as Fujifilm’s NANOCUBIC™ and Barium Ferrite technology, Fujifilm creates breakthrough data storage products. Worldwide, Fujifilm and its affiliates have surpassed the 170 million milestone for the number of LTO ULTRIUM data cartridges manufactured and sold since introduction, establishing the company as the leading global manufacturer of mid-range and enterprise data tape. 

For more information on FUJIFILM Recording Media products, call 800-488-3854 or go to https://www.fujifilm.com/us/en/business/data-storage. For more information about FUJIFILM Object Archive software, visit http://fujifilmobjectarchive.com.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, highly functional materials, document solutions and imaging products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2021, the company had global revenues of $21 billion, at an exchange rate of 106 yen to the dollar. The Fujifilm global family of companies is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

Media Contact:

Amanda Grover, Peppercomm for Fujifilm
agrover@peppercomm.com
212.931.6146