Global branding campaign
NEVER STOP
TRANSFORMING OURSELVES AND THE WORLD
With each industry we enter, we’ve learned to leverage and adapt our knowledge, expertise and resources to make the world a better place. When it comes to innovating for a healthier world and a more sustainable society, we’ll NEVER STOP.
To solve social issues
Fujifilm will contribute to the social challenges by creating new value in a wide range of business domains through innovation in products, services, and technological development.

The Pursuit of Innovation
Once best known as a leading maker of photographic film, Fujifilm has reinvented itself through nonstop innovation and diversification into new business areas.
![[画像] Healthcare](https://asset.fujifilm.com/www/cy/files/styles/1120x400/public/2021-05/cc83b616a0de0ba912d1381c10bbb48c/pic_neverstop_01.jpg?itok=KpDMfN3j)
![[画像] Materials](https://asset.fujifilm.com/www/cy/files/styles/1120x400/public/2021-05/3326747a688e9d76b4f19a1be22aee86/pic_neverstop_02.jpg?itok=IzaTyPbm)
Materials
In the Materials field, we are working on environmental issues such as promoting resource recycling and responding to climate change.
![[画像]Business Innovation](https://asset.fujifilm.com/www/cy/files/styles/1120x400/public/2021-05/e882200368b37e4d3f536ba5acae5cce/pic_neverstop_03.jpg?itok=ESNr7zqF)
Business Innovation
Bringing innovation to your business by utilizing AI technology for multifunction printer.
* In the business innovation field, Fujifilm Business Innovation Corp. is developing business.
![[画像] Imaging](https://asset.fujifilm.com/www/cy/files/styles/1120x400/public/2021-05/c4487f36b0dcc969e3419e71befe55f0/pic_neverstop_04.jpg?itok=oaApLlcR)
Imaging
We give form to a wide range of memories and events through photographs, and contribute to enrich emotional lives and stronger human connections.