Global branding campaign
NEVER STOP
TRANSFORMING OURSELVES AND THE WORLD
With each industry we enter, we’ve learned to leverage and adapt our knowledge, expertise and resources to make the world a better place. When it comes to innovating for a healthier world and a more sustainable society, we’ll NEVER STOP.
To solve social issues
Fujifilm will contribute to the social challenges by creating new value in a wide range of business domains through innovation in products, services, and technological development.
The Pursuit of Innovation
Once best known as a leading maker of photographic film, Fujifilm has reinvented itself through nonstop innovation and diversification into new business areas.
![[画像] Healthcare](https://asset.fujifilm.com/www/cy/files/styles/750x563/public/2021-05/c20cf74de0f92658bed4e979fec256d8/pic_neverstop_01_sp.jpg?itok=m5l5TgGt)
![[画像] Materials](https://asset.fujifilm.com/www/cy/files/styles/750x563/public/2021-05/80be716e5279612582b12efbdbe71ac9/pic_neverstop_02_sp.jpg?itok=crwdzBr-)
Materials
In the Materials field, we are working on environmental issues such as promoting resource recycling and responding to climate change.
![[画像]Business Innovation](https://asset.fujifilm.com/www/cy/files/styles/750x563/public/2021-05/703f5fe91f7d441e43c7c7e6b86a96e2/pic_neverstop_03_sp.jpg?itok=PArn6g_Z)
Business Innovation
Bringing innovation to your business by utilizing AI technology for multifunction printer.
* In the business innovation field, Fujifilm Business Innovation Corp. is developing business.
![[画像] Imaging](https://asset.fujifilm.com/www/cy/files/styles/750x563/public/2021-05/4db47911f19e004c75d94fccba058c64/pic_neverstop_04_sp.jpg?itok=R8Tfag-r)
Imaging
We give form to a wide range of memories and events through photographs, and contribute to enrich emotional lives and stronger human connections.