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Case Study

NAKED FLOWERS FOR YOU/NAKED meets Sen no Rikyū

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NAKED, INC. is a creative group that plans and produces a variety of video art. Taking advantage of the latest technology, NAKED, INC. continues to create content that can be enjoyed with all five senses, such as interactive exhibitions with visitors and immersive experiential installations, going beyond mere video screening. We asked Mr. Naoto Katanaka, who serves as Technical Director at NAKED and develops various art and events worldwide, about the appeal of the FP-Z8000.

Mr. Naoto Katanaka, Technical Director at NAKED. He continues to create numerous works as Head of Technology.

FP-Z8000 Creates a Variety of NAKED's Projects

Mr. Katanaka, who is involved in many projects, says that projectors are at the heart of the video techniques among NAKED's works. According to him, projectors used in art installations in particular are required to have features that are different from conventional usage. He says that, in the pursuit of systems that constantly use new technologies, FP-Z8000 is a projector that expands all possibilities. This time, we asked him about specific uses of FP-Z8000 in two projects. One is "NAKED FLOWERS FOR YOU" which opened as the first permanent exhibition at Yurakucho Marui in Tokyo in 2022 (as of April 2023), the other is "NAKED meets Sen no Rikyū" held at the 21st Century Museum of Contemporary Art, Kanazawa in the summer of 2022.

"NAKED FLOWERS FOR YOU". The attraction is personalized experiences for each visitor.

"NAKED meets Sen no Rikyū" held at the 21st Century Museum of Contemporary Art, Kanazawa in the summer of 2022. Many people gathered for the event to enjoy the world of Sen no Rikyū digitally across time.

FP-Z8000 Maximizes Effects Even in Small Spaces
How did you use FP-Z8000 in "NAKED FLOWERS FOR YOU"?

First of all, I think, FP-Z8000 is a flexible projector that, despite its small size, can be used in mysterious and unique ways, such as a rotating lens, ultra-short throw capabilities, and a wide lens shift range. For this NAKED FLOWERS FOR YOU, we needed a projector with a wide range of motion or a small-sized projector due to the small space. In our work called "OUSAI", we concealed FP-Z8000 in a box at the tree trunk, projecting upward to illuminate the cherry blossoms. For "THE SECRET" OF SECRET GARDEN, we attached what we call projection film on a transparent acrylic material to enable the projector's images to be visible, and we used FP-Z8000 to project onto it. Projection onto an acrylic material requires a higher amount of light than when projecting onto a conventional wall, but FP-Z8000 has a brightness of 8000 lumens, so I think we were able to project it very brightly. I believe that NAKED FLOWERS FOR YOU would not have been possible without FP-Z8000, and it is truly an indispensable piece of equipment.

"OUSAI", one of the main exhibits at NAKED FLOWERS. Projected upward from a concealed box.

By projecting onto a transparent acrylic film, the images appear as if they are floating in the air. They say that this could only be achieved with FP-Z8000.

FP-Z8000's Wide Lens Shift Range and Ultra-Short Throw Lens Enable Simple System Setup
We heard that FP-Z8000 also played a crucial role in "NAKED meets Sen no Rikyū".

NAKED meets Sen no Rikyū is an art event that crosses over real space and virtual space. One of the works, "Tsukubai", required projection onto a table surface about five meters in diameter creating content that would trigger a response when the table was touched. If a shadow appeared, the moving images created by the touch would not be visible, so a flexible projector with a wide lens shift range was needed, and we introduced FP-Z8000 there. I also think that FP-Z8000 was able to produce very beautiful color rendition of the four seasons. We also created content that transforms the act of making tea into art, but the projection surface was vertical, and the visitors would come right in front of the projected screen, so to achieve this, we needed an ultra-short throw projector that could project vertically while being installed horizontally, which is a feature unique to the Z series, and I think this matched well and allowed us to project in a way that did not disturb the visitors. Even with various conditions, FP-Z8000 has a wide lens shift range and ultra-short throw capabilities, enabling a simple system setup. Also, I think it was thanks to the features of the Z series that we were able to install it in a way a shadow would not appear, even in an exhibition with many visitors.

"Tsukubai" with an interactive projection onto a table surface five meters in diameter.

An exhibit that projects original images through the gestures of actually making tea. Even under difficult installation conditions, FP-Z8000 was able to easily project images.

When Creating a New Video Work, We First Consider Whether It Can Be Done with FP-Z8000
What role do projectors play in NAKED's works?

We create various worlds using videos. With just monitors, we could only develop within a 16:9 frame, but with a projector, I think we can go beyond that frame and create worlds anywhere. Realizing our concepts without degrading them—that is why projectors are so important. When we come up with a new production idea that has never been done before, we first ask ourselves, "Can we do it with FP-Z8000?" If it can't be realized with the Z series, I don't think it can be realized with any other projector.

FP-Z8000 adopted for NAKED's various works.

What kind of video production is NAKED aiming for in the future?

We at NAKED have always incorporated all five senses into our productions beyond just visual and audio elements, and I think that it is important now to further increase the resolution of that experience. We want to challenge ourselves to create a more immersive space than ever before with a work that combines virtual and real elements at a high resolution.