September 21, 2023

Introducing INSTAX Pal The First of its Kind, a Palm-Sized Digital Camera from INSTAX

Make small moments feel big.
New digital camera allows users to experience capturing moments like never before.


RATINGEN, Germany, 21st September 2023: FUJIFILM Europe GmbH, Imaging Solutions Division, announced today its first-ever palm-sized digital camera, INSTAX Pal digital camera (“INSTAX Pal”). INSTAX’s latest camera lets users easily capture small and big life moments. Working alongside the INSTAX Link series smartphone printers (“INSTAX Link series”), the INSTAX Pal is an exciting and new way to take photos.

FUJIFILM Holdings Corporation, Tokyo, released the instant photo system and products under the brand INSTAX in 1998 and it is celebrating its 25th anniversary this year (2023) (“INSTAX”). Until now, the lineup has included instant cameras with a "shoot and print" function and smartphone printers with a "print" function, but the INSTAX Pal announced today is the first "shoot" only product in the INSTAX series.

This new compact digital camera fits into the palm of your hand and sends photos directly to your smartphone via Bluetooth1 to the dedicated INSTAX Pal smartphone app. When users are ready, they can print off their favorite images using an INSTAX Link series printer* or the instant hybrid cameras INSTAX mini Evo and INSTAX mini LiPlay, meaning they have the versatility to print in mini, SQUARE, or WIDE formats. It can also create digital INSTAX images which can be saved to your smartphone and then shared to social media.

* Compatible INSTAX Link series: INSTAX mini Link, INSTAX mini Link2, INSTAX SQUARE Link and INSTAX Link WIDE smartphone printers.


The pocket-sized digital camera allows you to easily take pictures with one hand, and the wide-angle lens makes it perfect for group photos. But the exciting features don’t stop there.

  • Remote Shooting using the dedicated smartphone app enables users to be part of the picture. The app allows users to check the composition of the image via their smartphone before taking the photo with the INSTAX Pal.
  • Interval Shooting allows the user to take continuous shots at 3-second intervals, which can then be edited in the app to choose the best shot. 
  • INSTAX Animation combines multiple images into a single video similar to a flipbook. If the user prints the INSTAX Animation, it becomes an INSTAX print with QR code. Scan the QR code to play the video.
  • L [Link] Mode lets users connect the INSTAX Pal directly to their INSTAX Link series printer via Bluetooth. Then, just like our other instant cameras, the images automatically print out immediately after they are taken.
  • Multi-use detachable ring can be used as a handy strap, as a simple viewfinder and as a camera stand when remote shooting

Additionally, personal audio can be recorded and set as the camera's Pre-shutter sound, creating a moment of personalization for every user. The INSTAX Pal is available in 5 colors: Milky White, Powder Pink, Pistachio Green, Lavender Blue, and Gem Black. An INSTAX Pal Design Silicone Case in five colors and a new mini film, “Soft Lavender,” will also be available at launch.

Pricing and Availability:

Fujifilm’s INSTAX Pal digital camera will be available at a manufacturer’s suggested retail price of EUR 99,99 (incl. VAT) for Milky White, Powder Pink, Pistachio Green, Lavender Blue versions and EUR 119,99 (incl. VAT) for the Gem Black version. It is expected to be available for purchase on 5 October 2023.

For more product information, visit

INSTAX Pal Design Silicone Case is expected to be available on 5 th October 2023 at a manufacturer’s suggested retail price of EUR 14,99 (incl. VAT) for white, pink, green and blue versions and EUR 16,99 for the black version.

INSTAX mini Soft Lavender instant film is expected to be available on 5 th October 2023 at a manufacturer’s suggested retail price of EUR 9,99 (incl. VAT) per pack (10 sheets), for more information about this new INSTAX mini instant film variety, visit


Media Contact

Andy Ross - Deputy Head Corporate Communications Europe | FUJIFILM Europe GmbH 
44(0)7766 497949