Czech Republic

September 23, 2021

-Fujifilm’s ultra-short-throw projector and the instax instant camera also selected as finalists

 "FUJIFILM X100V" wins the Bronze Award of the US design award IDEA

The FUJIFILM X100V is a premium compact digital camera that combines the back-illuminated 26.1MP “X-Trans™ CMOS4” *2 sensor and the high-speed image processing engine “X-Processor 4” with Fujifilm’s proprietary color-reproduction technology to enable capturing high-quality stills and videos in “memory colors”, vivid colors exactly as people remember. The camera features the Advanced Hybrid Viewfinder, allowing users to instantaneously switch between the optical viewfinder (OVF) and electronic viewfinder (EVF) in pursuit for the traditional photography style of “shooting through the viewfinder.” The use of the tilting rear LCD monitor and dials on the top plate enables intuitive operability and gives the camera body the sophisticated design that exudes functional beauty.

*2 X-Trans is a trademark or registered trademark of FUJIFILM Corporation.

Design award achievements

  • Good Design Award 2020, Red Dot Design Award 2021

“IDEA Awards 2021” finalists


Media Contact

FUJIFILM Holdings Corporation 
Corporate Communications Division, Public Relations Group

TEL +81-3-6271-2000