Czech Republic

March 2, 2023

Fujifilm announces the new INSTAX MINI 12 Instant Camera

With an inflated, bubble design – a camera bursting with joy and creativity

INSTAX MINI 12 in five exciting colorways

RATINGEN, Germany, March 2, 2023 – FUJIFILM Europe GmbH, Imaging Division, has launched the new INSTAX MINI 12 Instant Camera (hereinafter “MINI 12”). Built with all the best bits of the popular INSTAX MINI instant camera series in mind, plus impressive upgrades, MINI 12 combines a fun aesthetic and enhanced features in a camera designed to fill the world with joy.

With its inflated, bubble design, MINI 12 carries over the main features of the most recent INSTAX MINI 11 Instant Camera (launched in 2020), including Close-Up/Selfie Mode and Auto Exposure adjustment capabilities, but also features a new Parallax Correction feature, in which the camera’s viewfinder aligns with the lens when using Close-Up Mode, reducing object shifts, resulting in a centered photo. MINI 12 also features automatic flash control, which helps to create beautiful images in both bright or low-light situations. Its updated lens structure provides intuitive steps for both powering the camera on and off and accessing the popular Close-Up/Selfie Mode with a simple twist of the lens.

The INSTAX MINI series has long been an incredibly popular choice to introduce the fun of instant cameras to photography lovers, old and new, thanks to its playful design, ease of use, and affordable price,

said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe.

MINI 12 takes this series to the next level with an iconic bubble design that pops with joy and creativity. How you see the world is shaped by the lens you see it through, and MINI 12 brings users a new unique perspective.


Five exciting colorways

MINI 12 will be available in Blossom Pink, Mint Green, Clay White, Lilac Purple, and Pastel Blue. It is expected to be available from 16th March 2023 at a Manufacturer’s Suggested Retail Price of €89.99.

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Contact information:

Andy Ross - FUJIFILM Europe GmbH 
44(0)7766 497949