Tokyo, February 20, 2020 — FUJIFILM Corporation (President: Kenji Sukeno) is proud to announce that it has been awarded the iF Design Award 2020, sponsored by the iF International Forum Design (Hannover, Germany), for 10 of its products including mirrorless digital cameras, broadcast lenses and cinema lens. Among them is the “FUJIFILM GFX100” mirrorless digital camera, equipped with a sensor boasting the world's highest* 102-megapixel resolution, which has won the highest honor, iF Gold Award 2020.
The latest achievements reflect recognition of Fujifilm products’ design excellence as well as their advanced performance and exceptional operability.
The iF Design Award is a prestigious international design award launched in 1953, and is considered one of the top three global design awards, alongside Germany's “Red Dot Design Award” and the United States' “the International Design Excellence Awards (IDEA)”. This year, there were 7,298 entries from 56 countries and regions around the world.
In developing a wide range of products and services, Fujifilm not only pursues functionality and performance, but also strives to develop designs that bring out the best of the advanced functionality and performance. With attention firmly on design excellence as one of the product values, Fujifilm will continue to develop superior products, encouraged by the honor of having ten of its products chosen for the iF Design Award out of countless entries from around the world.
* For commercially available mirrorless digital cameras. As of February 20, 2020. According to Fujifilm.
Fujifilm makes no representation that products in this news release are commercially available in all countries.