FUJIFILM Business Innovation

Fujifilm Group Corporate Slogan

Corporate Slogan

Brand statement

Our thoughts on the corporate slogan “Value from Innovation” and the brand statement.

At Fujifilm, we are continuously innovating ? creating new technologies, products and services that inspire and excite people everywhere.

Our goal is to empower the potential and expand the horizons of tomorrow’s businesses and lifestyles.

We take an open and flexible attitude to innovation, combining our own original technology with human resources, expertise and technology from around the world.

Through this powerful synergy, we rapidly and nimbly develop new solutions that address the true needs of our global customers.

Corporate Brand Logo

We changed our name from Fuji Xerox to FUJIFILM Business Innovation in April 2021. The company’s logo changed to the Fujifilm corporate logo accordingly.

The logo portrays the Fujifilm corporate brand simply and powerfully, symbolizing our dedication to quality and reliability for customers. The center of the logo features an innovative design that illustrates our commitment to cutting-edge technology.