1. Purpose of Setting a Social Media Policy

FUJIFILM Business Innovation and its affiliated companies (hereafter FUJIFILM Business Innovation) provide a social media policy to ensure quality communication with customers using social media and to improve our business activities.

2. Approach to Information Transmission

FUJIFILM Business Innovation will engage in communication with customers with an approach to transparent and consistent information transmission.

3. Attitude for Participation in Social Media

FUJIFILM Business Innovation:

  • understands that social media is a place where customers take the lead in communication.
  • aims to properly understand the features of social media and utilize it effectively.
  • aims to improve our business activities by developing an attitude to listen to the “voices” of customers in social media.
  • will be responsible for the content we publish and will take care not to provide misleading information.

4. Respect for Employees' Communication in Social Media

FUJIFILM Business Innovation:

  • understands that participation in social media improves our business activities.
  • will communicate in social media observing the company's general guidelines.

5. Personal Information Practices

When requesting personal information from customers, FUJIFILM Business Innovation will provide an explanation for the request. The personal information collected is strictly controlled according to FUJIFILM Business Innovation's privacy policy.


6. Publications

6.1 Publication Content and Correspondence

Product information and messages to our customers are published through FUJIFILM Business Innovation's official accounts. FUJIFILM Business Innovation ensures we will go through all enquiries and opinions obtained through social media, however, please understand that we may not be able to respond quickly or reply to all opinions.

6.2 Precaution

Please be careful with account names that resemble FUJIFILM Business Innovation's official accounts. Current official account in Hong Kong is listed below:

FUJIFILM Business Innovation Hong Kong official YouTube channel:


FUJIFILM Business Innovation Hong Kong official Facebook page:


FUJIFILM Business Innovation Hong Kong official LinkedIn page:


7. Disclaimer

The opinions and behavior of FUJIFILM Business Innovation's employees in social media may differ with FUJIFILM Business Innovation's official view. Also, when necessary and using appropriate means, FUJIFILM Business Innovation saves a log of social media activities, including posts and comments exchanged with customers. The log is only used to improve our services and is not disclosed to any third party.