Multiply the value of your data.
Purposeful variable data use has become a must-have for organizations of all types.
A pandemic-driven surge in digital interactions has raised consumer expectations, making every touchpoint more crucial than ever. Companies who effectively leverage variable data to create relevant, intimacy-driving experiences will stand out-and find higher rates of revenue growth in return.
71% of consumers consider personalization a basic expectation
72% of consumers expect the companies they buy from to recognize them as individuals and know their interests
40% more revenue can be generated from personalized interactions
All statistics: McKinsey Next in Personalization 2021 Report
