FUJIFILM Business Innovation Launches Nationwide Campaign "Book for Life; Read, Reuse, Repeat"

Reuse is the most effective way we can save the natural resources and protect the environment

MALAYSIA, January 20, 2022 – FUJIFILM Business Innovation Asia Pacific Pte. Ltd. today launched the nationwide campaign "Book for Life; Read, Reuse, Repeat". This initiative aligns with our endeavour to sustain efforts for conservation of resources, efficient and cost-effective management of waste and environmental protection. It also contributes to the Sustainable Development Goals (SDGs); Quality Education (SDG 4) and Responsible Consumption and Production (SDG 12). 

Environmental conservation and maintaining the trust of stakeholders have been the very foundations of our business activities since the beginning. They are the starting point for our corporate social responsibility (CSR) activities and continue to be passed down within our Group, as the Fujifilm Group’s “DNA”. We will contribute to the sustainable development of society by putting our Corporate Philosophy into practice through sincere and fair business activities, never forgetting our starting point. 

The "Book for Life; Read, Reuse, Repeat" campaign aims to promote environmental sustainability, cultivate the reading habit and inspire “Never Stop” learning. This 1-year program consists of 2 phases - Book Donation Note & Book Exchange. 

To kick off the nationwide campaign, we have set up collection stations at our FUJIFILM BI Malaysia Head Office in Petaling Jaya and Branch Offices in Penang, Melaka, Johor Bahru, Kota Kinabalu & Kuching. The team created a “Book for Life” booth in our head office, Petaling Jaya’s showroom – a warm and cosy reading nook, the perfect spot for curling up with a good book. 

Book for Life booth in our head office, Petaling Jaya 

Let’s extend the life of each book through "Read, Reuse, Repeat". After all, stories don’t grow old. Join us and spread the joy of reading together! 

Note: All children’s book will be donated to non-profit organization, Friends to Mankind Malaysia.



About FUJIFILM Business Innovation
FUJIFILM Business Innovation is committed to continue offering innovations to businesses globally to help maximize their organizational strengths. We have pioneered numerous technologies and accumulated expertise since our establishment as Fuji Xerox in Tokyo in 1962, to build an environment that encourages the use of one’s creativity by effectively adopting information and knowledge. Our portfolio includes conducting R&D, manufacturing and sales of world-class multifunction printers, production printers and IT solutions, as well as business process outsourcing services.
On April 1, 2021, FUJIFILM Business Innovation changed its name from Fuji Xerox to a name that embodies its commitment to continue as a company that always pursues business innovation. FUJIFILM Business Innovation Asia Pacific is the regional headquarters of the global company, FUJIFILM Business Innovation overseeing sales operations in the Asia Pacific region.

Media contact:

Eva Choong
Brand Marketing
FUJIFILM Business Innovation Asia Pacific Pte. Ltd.

Fujifilm Business Innovation