Petaling Jaya, Malaysia, 1 July 2025 – FUJIFILM Business Innovation Malaysia is pleased to announce the appointment of Mr. Keita Hasegawa as its new Managing Director, effective 1 July 2025. He succeeds
Mr. Mark Tan and will lead the company into its next phase of growth and innovation, with a continued focus on delivering customer value and digital transformation (DX) across Malaysia’s evolving business landscape.
With over 20 years of experience in the industry and within the Fujifilm Group, Mr. Hasegawa brings a wealth of knowledge in strategy, business transformation, and operational leadership. Prior to this role, he held the position of General Manager, Marketing at FUJIFILM Business Innovation Hong Kong, where he successfully led major growth initiatives, customer-centric transformations, and etc.
“I am honored to take on this role and build on FUJIFILM Business Innovation Malaysia’s strong foundation,” said Mr. Hasegawa. “Malaysia plays an important role in our region, and I look forward to working alongside our talented team, partners, and customers to shape a more connected and innovative future together.”
Under Mr. Hasegawa’s leadership, the company will continue to reaffirm its legacy, deepen its customer partnerships, and drive innovation and digital transformation in business.
About FUJIFILM Business Innovation
FUJIFILM Business Innovation is a global leader committed to continuously deliver innovations to customers’ businesses worldwide, for creating innovative and fulfilling workplaces by effectively adopting information and knowledge through digital transformation (DX). We have pioneered numerous technologies and accumulated expertise since our establishment in 1962, to build an environment that encourages the use of one’s creativity to maximize organizational strengths. Our portfolio includes conducting R&D, manufacturing and sales of world-class workflow solutions, IT services, and printing equipment such as digital multifunction printers (MFPs). We also offer business process outsourcing (BPO) services as well as marketing and implementation support of Enterprise Resource Planning (ERP) systems.
On 1 April 2021, we have changed the company name to FUJIFILM Business Innovation. More than just a name change, it embodies our commitment to continue as a company that always pursues business innovation.
Media contact:
Eva Choong
Brand Marketing
FUJIFILM Business Innovation Asia Pacific Pte. Ltd.
Email: eva.choong.kj@fujifilm.com