Fujifilm and Ooredoo launch a digital photo printing solution

Fujifilm, an international group founded in Japan, and Ooredoo, Tunisia’s leading telecommunications operator, have joined forces to offer the operator’s Tunisian subscribers an innovative digital photo printing solution. Customers will be able to print photos at in-store kiosks by connecting to the My Ooredoo app.

Using their cell phones, Ooredoo Tunisia subscribers can select photos and print them very easily in three different print formats: "vintage", "square" or "postcard".

All the subscriber has to do is select photos and formats, then finalize the operation by paying for the prints with credit from their Ooredoo account. No bank card or cash payment is required. A code is sent immediately via SMS, which allows the selected photos to be printed in a few seconds at one of the 20 kiosks installed in Ooredoo stores. The printing takes place on Fujifilm professional quality photo paper.

This useful service is being launched for the first time in Tunisia. It comes as part of the leading operator’s strategy to diversify services for subscribers and to centralize them on the My Ooredoo app.

"We are proud to collaborate with Fujifilm and to play a key role in the digital transformation of Tunisia. As a leading telecom operator, with innovation at the heart of our strategy, this partnership fits perfectly with our identity, vision and values. We look forward to a long and mutually beneficial relationship with our partners," said Mansoor Rashed El Khater, CEO of Ooredoo Tunisia.

As Ooredoo's partner in Tunisia, Fujifilm builds on its strong expertise in photography and its leading position in image processing.

"We are very pleased to announce this partnership with Ooredoo in Tunisia. Thanks to our expertise in photography and image processing, we offer a new and innovative experience to the operator's subscribers. Through this alliance we hope to build a solid foundation for developing new joint projects in the country. The partnership also illustrates Fujifilm's commitment to deploying new activities and offerings in Africa, designed to meet the specific needs and uses of the region," added Elliot Moreau, Head of Africa at Fujifilm France.

Fujifilm operates over 50 group companies and branches in Europe and employs approximately 4,500 people engaged in R&D, manufacturing, sales and service, with FUJIFILM Europe GmbH, located in Düsseldorf, Germany, operating as the strategic headquarters for the region. Throughout Europe, Fujifilm entities serve a range of industries including medical technology, biopharmaceuticals, electronic materials, industrial products, chemicals, graphic systems, optical devices, data storage and all aspects of photography. Over the last 20 years, the company has more intensively focused on healthcare - from diagnosis to prevention and treatment. Today, Fujifilm in Europe provides the entire spectrum of patient care, in addition to research, development and manufacturing in advanced therapies, gene therapies and vaccines, as well as providing cell culture media and regenerative medicine solutions. For more information, please visit: fujifilm.com

FUJIFILM Holdings Corporation, located in Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the fiscal year ended March 31, 2021, the company had global revenues of Euro 16,7 billion, at an exchange rate of 131,6 yen to the Euro. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: holdings.fujifilm.com

The leading mobile operator in Tunisia, TUNISIANA, which became Ooredoo on 24 April 2014, is the Tunisian subsidiary of the Ooredoo Group. A key player in the new technologies sector, Tunisiana has relied on the rapid progress of technology to develop tailored, innovative and quality services and relies on its impeccable customer service to earn the loyalty of its subscribers. Since its commercial launch on December 27, 2002, TUNISIANA had disrupted the landscape of new technologies in Tunisia by providing a range of innovative offers and services, in compliance with international standards.

In July 2012, Tunisiana launched 3G services for over 6.6 million subscribers and covering 48% of the population. By 2014, the network had expanded to nearly 90% of the population. The license issued by the State allows Tunisiana to deploy a HSPA+ network on both 900Mhz and 2100 Mhz ensuring a wider coverage covering the interior regions and a high definition voice quality "HD wide band AMR". The network allows speeds of up to 42 Mbps to ensure the best service to its subscribers.

While advocating change in continuity, the new brand Ooredoo was launched on April 24, 2014. The new brand is the guarantor of all the achievements of TUNISIANA while enriching it with the new vision and values of the Group.