FUJIFILM announces Masato Yamamoto as New President Director for Indonesia

News Release

August 23, 2021

Jakarta, August 23, 2021 – FUJIFILM Corporation announced the appointment of Masato Yamamoto as President Director of PT FUJIFILM Indonesia (FUJIFILM Indonesia), effective 1 July 2021. Taking over the baton from Noriyuki Kawakubo, Yamamoto will be spearheading Fujifilm’s business strategy and operation in Indonesia.

Yamamoto has pursued a career in the Fujifilm Group for nearly 20 years with a major role and contribution in international market development of the imaging business including instax, Fujifilm's instant camera brand, from the headquarter in Japan and in several subsidiaries such as FUJIFILM France and FUJIFILM Asia Pacific.

In his appointment as President Director, Yamamoto said, “I am very happy to be a part of FUJIFILM Indonesia, and to lead an organization with a team of highly skilled professionals. We live in a rapidly changing world, but I am confident that together we will make the company reach newer heights and milestones, also contribute to solving social issues in Indonesia, with our diverse array of business and “NEVER STOP” innovation.”

In addition to the photographic business including digital camera, FUJIFILM Indonesia is committed to never stop innovating to answer challenges and needs of the Indonesian people by developing eight (8) business lines ranging from digital and offset printing machines; data storage; ASTALIFT skin and beauty care; to various healthcare products such as ultrasound, radiography and medical IT. FUJIFILM Indonesia, is a wholly owned subsidiary of FUJIFILM Corporation in Japan, and will be celebrating 10 years anniversary this September.

A glimpse of FUJIFILM Corporation Japan. After the camera roll film industry declined drastically due to the rapid development of the digitalization era, Fujifilm transformed itself from a photographic film company into a successful diversified organization. By leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation, Fujifilm today brings cutting-edge solutions to a broad range of global industries, contributing to the resolution of various societal issues. During the COVID-19 pandemic, Fujifilm supports health workers and the public to fight against the pandemic with latest innovations such as providing antigen test kit for SARS-CoV-2 developed with the use of highly sensitive detection technology, compact ultrasound systems and mobile X-ray diagnostic equipment.


PT FUJIFILM Indonesia is a wholly owned subsidiary of FUJIFILM Corporation, Japan and was officially established in September 2011. In addition to the head office in Jakarta, PT FUJIFILM Indonesia also has branch offices in Surabaya and Yogyakarta. At present, PT FUJIFILM Indonesia has eight business units consisting of the Electronic Imaging division (cameras and lenses), the Photo Imaging division (photo printing machines, photo paper and Instax), Graphic Systems division (digital printing and offset machines), Medical division (medical devices), Industrial Products division (Prescale and NDT), Recording Media division, Optical Device division and Life Science division (ASTALIFT skin care).