Ireland

Fujifilm wins the internationally prestigious Red Dot Design Award with 23 products

March 31, 2020

-In recognition of good design quality and functionality in products of various business fields
-High precision lens film for inkjet printing is awarded the “Innovative Product Award,” given to products with outstanding innovation potential

 

 FUJIFILM Corporation (President: Kenji Sukeno) is proud to announce that 23 of its products, including those in the “instax” series of instant cameras and “X Series” and “GFX Series” of digital cameras have been awarded the “Red Dot Design Award: Product Design 2020”, a product design award program organized by Design Zentrum Nordrhein Westfalen based in Essen, Germany. Among them, the high precision lens film for inkjet printing “OperaPass” has won the Innovative Product Award, given to products with outstanding innovation potential.

This time, as many as 23 products in various business fields have received the honor in recognition of not only their beautiful appearances but also their design that facilitates outstanding functionality and performance.

The Red Dot Design Award is an international design award launched in 1955. The award is extended to products with excellence in design innovation, functionality, ergonomics, ecological compatibility and durability. It is recognized as one of the world's three most prestigious design awards, alongside Germany's “iF design award” and the United States' “the International Design Excellence Awards (IDEA)”. This year, there were around 6,500 entries from around the world to be judged by internationally-renowned design experts.

In developing all of its products and services, Fujifilm not only pursues product functionality and performance, but also engages in design development that leverages its superior functionality and performance. Fujifilm will continue to strive for creating new value to its products by developing designs that not only deliver beauty on exterior design but also provide outstanding operability and portability for ease of use and comfort.

reddot award 2020

< Red Dot Design Award 2020 winners >

High precision lens film
instqax mini LiPlay
insgtax mini Link
Hybrid instant camera “instax mini LiPlay” accessory set
instax mini9 Limited Edition
FUJIFILM GFX100
FUJIFILM X-Pro3
FUJIFILM X-A7
FUJIFILM X-T30
FUJINON Lens GF50mmF3.5 R LM WR
FUJINON Lens GF45-100mmF4 R LM OIS WR
FUJINON Lens XF16mmF2.8 R WR
FUJINON Lens XF16-80mmF4 R OIS WR
FUJINON Lens XC35mmF2
FUJINON UA125×8BESM
FUJINON UA23×7.6BERD
FUJINON UA18×7.6BERD
FUJINON TECHNO-STABI TS-X 1440
FUJINON Premista28-100mmT2.9/80-250mmT2.9
FUJINON EPD-51A-D02/F02
FUJINON ERD-40A-D01
EG-740N

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