FUJIFILM Corporation (President: Kenji Sukeno) is proud to announce that its products in various business fields, including the instax Series of instant cameras, X Series of mirrorless digital cameras and endoscopy systems, have been awarded the “Red Dot Design Award: Product Design 2019”, a product design award program organized by Design Zentrum Nordrhein Westfalen based in Essen, Germany. In particular, the ultra-short throw projector “FUJIFILM Projector Z5000” and the portable X-ray unit “CALNEO Xair” have been awarded the program's highest ranked “Best of the Best Award”. This time, Fujifilm sets its highest record with 24 products winning the award in recognition of not only for their beautiful appearances but also for their design to achieve outstanding functionality and performance.
The Red Dot Design Award is an international design award launched in 1955. The award is extended to products with excellence in design innovation, functionality, ergonomics, ecological compatibility and durability. It is one of the world's three most prestigious design awards, alongside Germany's “iF design award” and the United States' “the International Design Excellence Awards (IDEA)”. This time, there were around 5,500 entries from around the world to be judged by internationally-renowned design experts.
In developing all of its products and services, Fujifilm not only pursues product functionality and performance, but also engages in design development that leverages its superior functionality and performance. In recognition of this effort, its major products in various business fields has been awarded “Red Dot Design Award 2019” as well as “iF Design Award 2019” this year. Fujifilm is working to realize the product design which creates new product value.