National, December 8, 2021 – FUJIFILM Corporation is excited to announce a collaboration with 21st Century Pop Icons BTS S with the introduction of its Instax Mini 11 BTS Butter version, the latest edition to the popular Mini 11 instant camera family. BTS is a seven-member South Korean group that debuted in 2013. With numerous platinum-selling singles and albums and two Grammy nominations, BTS is one of the most famous and influential artists in the world. Their song “Butter”, the top summer song of 2021 according to Billboard, was the inspiration for this unique collaboration with Instax.
Speaking on the launch, Mr. Koji Wada, Managing Director, Fujifilm India Pvt Ltd said, “Instax is our most youthful brand which gives consumers a power to express themselves through photographs. It is our commitment to introduce newer product innovations for our consumers that gives them this power to share their emotions in the most unique and personalised manner. With the new camera edition, we are integrating a larger set of audience that is looking to show their love and appreciation towards Korean pop-culture with a personal touch."
Commenting on the new camera edition, Mr. Arun Babu, General Manager, EID, Optical Devices and Instax Division, Fujifilm India Pvt Ltd said, “The Instax Mini 11 is a great product offering from our Instax division. We have witnessed a great demand for the camera in the Indian market and with the new ‘Butter’ edition we are aiming at catering to a much larger audience. Instax is a product that is loved by all and has a global reputation of being the best and similarly BTS is a globally acclaimed boy band which is deeply loved by its fans. With this collaboration we are offering the fans of the group a chance to express their love to the group through Instax.” The Instax Mini 11 BTS Butter version, like all Instax Mini 11 cameras, is designed to combine optimal portability with a fresh, trendy look. The BTS Butter version takes this look and adds special accents for BTS fans, including a vibrant Butter Yellow body with a colorfully designed bezel and matching shoulder strap, along with fun shutter button accessories including a jeweled look and the Butter heart emblem.
Automatic Exposure function for better pictures day or night
The “Automatic Exposure” function automatically senses the level of ambient light when the shutter button is pressed and optimizes the shutter speed and flash output according to the condition. It allows even novice Instax users to take photos that are
automatically properly exposed regardless of conditions, producing high-quality instant photo prints on the spot.
Selfie Mode for quick and easy selfies
Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply pulling out the front-end edge of the lens after powering the camera on. This makes it super easy to take selfies and close-up pictures.
Sleek design with attention to detail
Contrasting design elements on the Mini 11 BTS Butter version are achieved by using a different material around the lens from the rest of the camera body, which result in a fun, eye-catching look that’s very clearly Butter-
New Mini film variety
Also accompanying the launch of this exciting new instant camera is Mini film BTS Butter version, featuring a vivid yellow border full of the trademark BTS Butter heart insignia. The film will be available in single cartridges featuring 10 exposures each.
Fujifilm’s Instax Mini 11 BTS Butter version instant camera will be available at an MRP of INR 9,999 and the Mini film BTS Butter version will be available at an MRP of INR 699. The products are expected to be available for purchase in mid-December 2021. These products will be exclusively sold on ww.amazon.in and www.Instax.in. The pre-booking for these products will be from 10th - 16th December on both the platforms. This is a limited edition product. For more information about the Instax Mini 11 BTS Butter version, visit https://www.instax.in/products/instax-mini-bts-butter-version-1.
About Fujifilm India:
Fujifilm established in 1934 has believed in Innovation and the creation of new values through leading edge and proprietary technologies. Fujifilm, as a firm believer in innovation, continues to work hard to provide consumers with the best products and services. Beginning as Japan's pioneering photographic film maker, Fujifilm has leveraged its imaging and information technology to become a global presence known for innovation in healthcare, graphic arts, optical devices, highly functional materials and other high-tech areas. Fujifilm is continuously working towards early detection of disease and generating awareness among the general public by conducting awareness programs, for promoting TB and Cancer screening.
Media contact
PR and Media Relations - Fujifilm India Pvt. Ltd. And 20:20 MSL
Tribhuwan Joshi
Mobile: +91 9971853675
Email: tribhuwan.joshi@fujifilm.com;
Sandeep Babal
Mobile: +91 9599448278
Email: sandeep.babal@2020msl.com;