Fujifilm India Expands Its Range of Mirrorless Digital Cameras with an all new Different Breed ‘Fujifilm X-Pro3’
December 10, 2019
- A strong yet lightweight titanium which provides portability and durability with premium quality
- Comes equipped with “CLASSIC Neg” Film Simulation mode which simulates color negative film used for everyday snapshots
- Available in three colors with additional Duratect surface-hardening technology for extra toughness and premium finish
New Delhi, 6 December 2019: Fujifilm India Private Limited, a pioneer in imaging technologies, announced the launch of FUJIFILM X-Pro3, in India today. The new addition to the X Series range of compact and lightweight mirrorless digital camera offers an outstanding image quality with Fujifilm's proprietary color reproduction technology.
The Fujifilm X-Pro3 is the first digital camera to use strong yet lightweight titanium to achieve advanced portability and durability, making it easier than ever to enjoy photography with premium image quality. It comes with back-illuminated 26.1MP “X-Trans" CMOS 4” sensor and “X-Processor 4” image processor engine that ensures the right level of performance and image quality to the user.
Adding to these features, X-Pro3 has the “Advanced Hybrid Viewfinder”, the world's only viewfinder that can be switched between optical viewfinder (OVF) and electronic viewfinder (EVF). The EVF uses a bright and high-resolution 3.69-million-dot organic EL panel for enhanced visibility. Its evolved algorithm enables the camera to realize fast and accurate phase-detection AF at the minimum luminance of -6EV, which is close to pitching darkness. It additionally comes with Fujifilm's unique Film Simulation function with the new “CLASSIC Neg” mode which simulates color negative film traditionally chosen for snapshots of day-to-day scenes, so that users can enjoy high-quality photo with versatile tonal variations.
Speaking about the launch, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. said, “As a means of visual communication and expression, photography has gained a lot of traction among users. We at Fujifilm have been consistently working towards innovating the imaging culture across countries. With an intent to further grow the photography industry in India, we always strive to introduce technology that reinforces our capabilities, while allowing our consumers to effortlessly click and share. With the launch of X-Pro3, we aim to enable photography enthusiasts to explore limitless possibilities in the photography world.”
Elaborating about the product, Arun Babu, General Manager Electronic Imaging and Optical Device, Fujifilm India Pvt Ltd, said, “As one of the leading imaging brands in the country, it is our constant endeavour to nurture the emerging photography culture in the country. The newest addition to the X-series line-up of compact and lightweight camera, X-Pro3 offers a premium quality design with beautiful tone and texture of the images produced. With the launch of X-Pro3, we aim to never stop innovating and refine the definition of pure photography with its hybrid viewfinder and document the world we live in today.”
Fujifilm has evolved its “X-Pro Series” by launching the Series with the FUJIFILM X-Pro1 and X-Pro2. Defining the purpose of photography as freezing a moment in time, “PURE PHOTOGRAPHY”, with its hybrid viewfinder, the X-Pro3 enables photographers to encounter subjects at various places, to help document the world we live in today. With this latest addition, the company aims to strengthen its foothold in the Mirrorless Segment and continue to provide everyone the splendor of photography and the joy of taking photos. The model will be supported with 64GB UHS II SD Card.
The camera will be available in three colors and the X-Pro3 Black in color will be available for sale today towards and the other two colors from January 2020.
|*Duratect Black||1,73,999/-||Available in January 2020|
|*Duratect Silver||1,73,999/-||Available in January 2020|
About Fujifilm India Private Ltd
Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services.
Our corporate slogan is “Value from Innovation.”
Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.
Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.
PR and Media Relations - Fujifilm India Pvt. Ltd.