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News Release

April 21, 2021

Fujifilm India unveils Instax Mini 40: Let’s Create memories instantly

  • Get your hands on Latest Features like Automatic Exposure, Selfie Mode & more

India, April 21, 2021 – Fujifilm India Private Limited, a pioneer in imaging technologies, pleased to announce the launch of the ‘Instax Mini 40’ (mini 40), which supports the mini-format film, on April 21, 2021. It will join the lineup of the ‘Instax’ series of instant cameras that allow users to enjoy on-the-spot photo printing.

The mini 40 envelopes classical camera design that is least affected by trends. The new entry-model of Instax Series has a presence that can be blended easily with a variety of fashion styles and shooting situations. The ‘CONTACT SHEET’ mini-format instax film is releasing on the same day, featuring text in orange that will add a classical touch to a black frame, in a style that complements mini 40. The design simulates a ‘contact sheet,’ a bromide sheet printed with photos taken in films to check individual images.

Commenting on the launch, Mr. Haruto Iwata, Managing Director, Fujifilm India said, “With Instax Mini 40, we are expanding our Instax range of products with an aim to cushion the growing photography culture through instant images across the world. We have packed our new mini 40 with features that enhance the user photography experience with Automatic Exposure, which delivers premium quality bright instant photo prints, and Selfie Mode for a quick selfie wherever you go. We want people to grab their Instax Mini 40 and showcase not only their creative expressions but also preserve memories that last forever, Ergo, we will never stop creating memories through our innovative and stylish range of Instax products.”

Mr. Kunal Girotra, Head Marketing and Sales, Instax by Fujifilm India added, “The ability to capture this instance in a frame is what Instax stands for. Our range of instant cameras and printers are one of a kind and unique, allowing the users to express themselves while having fun and being creative all at once, anywhere, anytime. It continues to be a hit amongst the younger generation, and Instax mini 40 has been developed keeping Generation Z at heart of the product while trying to attract millennials with our nostalgia quotient. In line with our motto of ‘Don’t Just Take, give’, we are committed to offer our consumers the best of experiences and will continue to enhance the world of the instant photo system for on-the-spot photo printing in India.”

The mini 40 features the popular ‘Automatic Exposure’ function, originally introduced to the instax mini 11, released in May 2020. The camera automatically optimizes the shutter speed, flash output and other settings according to a shooting condition, making it easy to take the perfect photo in bright outdoors on a sunny day or dark indoors alike. Users can also activate the ‘Selfie mode’ for taking selfies and close-up shots with ease by pulling out the front edge of the camera’s lens after powering it on. The mini 40 is an instant camera with a simple and classical design which has a presence. The surface has a premium texture that sits comfortably in the hand, while the black-based body combines silver frames as a design feature. The attention to detail has perfected the sophisticated design.

The all new instax will now be available all over India at an INR of Rs.8499

<instax mini 40>

<Printed CONTACT SHEET mini-format film >

<Close-up shots in the Selfie Mode>

<Classical design unaffected by trends>

A black camera case with a stitching detail and a shoulder strap is released at the same time. It has been designed to complement mini 40’s texture and silver frame looks.

Fujifilm will continue to expand the world of the “instax” instant photo system, which allows people across the globe to “enjoy printing photos as they take them”.

The mini 40 will be heavily promoted with the tagline of “Give your take” online, on social media and in stores, encouraging people to “make a statement with their style”.

1. Product name

(1) Instant camera “instax mini 40”

2. Camera Case with a shoulder strap - Material: Synthetic Leather (Faux Leather)

3. Price : Open price for both (1) and (2)

* Open Price camera - Rs. 8499
* Open price also for the camera case with a shoulder strap - Rs. 859

4. Main features

(1) “instax mini 40”

Premium design with attention to details

The mini 40 comes in a simple and classical design which has a presence. The surface has a premium texture that sits comfortably in the hand, while the black-based body combines silver frames as a design feature to achieve a sophisticated appearance.

“Automatic Exposure” function for attaining optimum exposure settings for any scenes

The mini 40 delivers beautiful photos, correctly exposed to the main subject and the background even indoors or in low lights, producing high-quality instax prints.

<Photo taken with a camera without the Auto Exposure function>  

<Photo taken with the instax mini 40>

③ “Selfie Mode” for taking selfies and close-ups with ease

Users can activate the Selfie Mode with ease for taking selfies and close-up shots by pulling out the front edge of the camera’s lens after powering it on.

<Pull out the front edge of the lens until the “SELFIE ON” marking appears>

About Fujifilm

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.” Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation.”

We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – Instax is a successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.