Fujifilm India in association with IRIA’s RAKSHA Project extends support to underprivileged females

-   Supplies essential commodity kit in New Delhi, Kota and Guwahati to keep women clean and safe during Covid-19 outbreak

15 June, National: Fujifilm India Private Limited, a pioneer in imaging technologies,has pledged its commitment and contribution towards aid for the unprecedented crisis caused due to the Coronavirus pandemic outbreak.

The company has announced the supply of 800 essential commodity kits to protect mother’s and girl children under IRIA Raksha project during this COVID-19 emergency period. The kits consist of washable face mask, hand washing soap, small pack of sanitary napkins, and Iron supplements like Folvite Tab. Aimed to support and rescue the women who are deprived of basic necessities, Fujifilm is providing these essential commodity kits to add basic comfort in their lives during these unprecedented times.

Commenting on this, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd.“While the world continues to live under the cloud of uncertainties because of the COVID-19 outbreak, its impact on everyone’s life is unimaginable. Staying true to our commitment to support the underprivileged females of the society, we are happy to play a role in IRIA’s RAKSHA initiative. Today, these girls face a major challenge as the schools have shut down across the country due to the ongoing COVID-19 pandemic. This has disrupted the structured learning process across India and can lead to higher dropout rates especially for girls. Being a brand that has taken several steps for the well-being of girls, we have supercharged our mission with ‘IRIA’ to enable uninterrupted education, promote menstrual hygiene and organise awareness campaigns among the underprivileged females. At a time where it is most crucial for every individual to maintain sanitation and personal hygiene, we are pleased to support organisations like IRIA in the endeavour of girls’ health and safety.”

Despite national efforts on women empowerment, education and sanitation, females still lack appropriate facilities and community support to manage their studies and menstrual cycle amidst the various mal-practices they are subjected to. Our project Raksha is in line with our mission to spread awareness and support women empowerment to the remote corners of our country. Coinciding with our plan to provide a platform where the members can help in the current social issues cantered on the girl child, we are providing essential supplies to the disadvantaged females of Guwahati. During these unprecedented times, it is imperative for us to take action and we’re glad to be associated with a brand like Fujifilm who has been of immense support in strengthening our mission.” - Dr. Sangeeta Saxena, Chairperson, Raksha Committee, IRIA added.

In addition, the company is conducting educational workshops for underprivileged girls to raise awareness around the importance of self-examination among individuals. With the rise in the spread of Breast Cancer, self-examination has become an important screening tool for women that reduces their chances of being affected.

About Fujifilm

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.” Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation.”

We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development.  Instant camera – Instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

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