Fujifilm India ropes in Dabboo Ratnani as brand ambassador for their Medium Format GFX range of mirrorless cameras

News Release

May 22, 2019

New Delhi, 22 May 2019: Fujifilm India Private Limited, a pioneer in imaging technologies, announces Celebrity and Ace Fashion Photographer, Dabboo Ratnani as their Brand Ambassador for promoting its Medium Format GFX range of mirrorless cameras. As part of this strategic partnership, Fujifilm India will be rolling out various brand building initiatives with Dabboo Ratnani for its GFX range.

Fujifilm’s medium format GFX range continues to be a popular choice among the photo enthusiasts and professional photographers across the world. The top-notch performance and easy functionality of these cameras have helped the brand successfully create a respectable name in the professional photography industry. The GFX series cater to its audience and professional photographers by helping them to experience the complete range of cameras, lenses and related accessories as per their requirement. With this state-of-the-art range of digital cameras, the company hopes to strengthen its foothold in the Mirrorless Segment and plans to achieve a 30% share in the Indian mirrorless market in the next 3-4 years.

Dabboo Ratnani, one of India’s most coveted fashion and celebrity photographers, commands a strong foothold in the photography industry. His success and personality in the industry makes him align perfectly with Fujifilm. This new relationship will not only help Fujifilm further enhance its positioning in the camera industry, but also amplify the awareness and excitement around the X and GFX range of mirrorless cameras.

Commenting on the occasion Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “Mr. Dabboo Ratnani, India’s most renowned professional photographer in the industry connects strongly with today’s generation of camera professionals and enthusiasts. The reputation that the photography king of Bollywood holds is completely in-line with our brand values. At Fujifilm, we constantly innovate and create products that resonate with the needs of our customers. We are really excited to have him as the face of Fujifilm GFX Series range and are looking forward to a wonderful journey together.”

Throwing light on the association, Mr. Dabboo Ratnani added, “Being a celebrity and fashion photographer for over two decades, I am constantly looking to capture real moments that I can develop cinematically with DSLR and SLR’s. I am thrilled to be associated with Fujifilm, as I have always admired their mirrorless cameras that pack suave features such as great image quality, impeccable colours and a body that is so easy to handle. I am looking forward to capture the diverse aspects of life with the help of their cutting-edge technology. This association will be a perfect opportunity for me to engage with camera enthusiasts and professionals around the globe while revelling the power of photography through Fujifilm’s range of mirrorless cameras.”

About Fujifilm India Private Ltd

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

Media contact :

PR and Media Relations - Fujifilm India Pvt. Ltd.

PR Agency – 20:20 MSL