India

Fujifilm India ropes in fashion and celebrity photographer Jatin Kampani as brand ambassador for their X Series range of cameras

News Release

October 4, 2019

New Delhi, 04 October 2019: Fujifilm India Private Limited, a pioneer in imaging technologies, announces Celebrity and Ace Fashion Photographer, Jatin Kampani as their Brand Ambassador for promoting its X Series range of cameras. As part of this partnership, Fujifilm India will be rolling out various brand-building initiatives with Jatin Kampani for its camera range.

Fujifilm’s X Series range continues to be a popular choice among photo enthusiasts and professional photographers across the world. This range of camera has been designed to break the shackles of monotony by telling us to, ‘NEVER STOP.’ This philosophy comes alive with the top-notch performance and easy functionality of these cameras that have helped the brand successfully create a respectable name in the photography industry. With this state-of-the-art range of digital cameras, the company aims to strengthen its presence in the mirrorless segment and plans to achieve a 30% market share in the Indian mirrorless market in the coming years.

Jatin Kampani, one of India’s most celebrated fashion photographer, commands a strong position in the fashion and celebrity industry. Not just that, his photography has taken him places and won him accolades at the International Photography Awards, Black, and White Spider Awards and the PX3 Awards, Paris, in advertising, fashion and fine art consecutively, from 2007 to 2011. His success and personality in the industry makes him align perfectly with Fujifilm. This new relationship will not only help Fujifilm further enhance its positioning in the camera industry but also amplify the awareness and excitement around the X series range of mirrorless cameras.

Speaking on the association, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “We at Fujifilm have always kept the consumer at the center for all our decisions. Our association with Mr. Jatin Kampani, India’s most renowned fashion and celebrity photographer resonates with our brand values and will connect with the generation of camera enthusiasts today. We are really excited to have him as the face of the Fujifilm X Series range and are looking forward to a wonderful journey together.”

Throwing light on the association, Mr. Jatin Kampani added,“We as photographers lead a very hectic lifestyle and are constantly looking to seize the real moments and create cinematic-quality imagery. With this association, I am excited and looking forward to capturing and experiencing the cutting-edge technology that the brand offers. I have always admired the image quality, colors and the camera body that Fujifilm offers in its mirrorless range. This association will be a great opportunity for me to engage with camera enthusiasts and reveal the power of photography through Fujifilm’s range of mirrorless cameras.”

About Fujifilm India Private Ltd

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services. Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

Media contact :

PR and Media Relations - Fujifilm India Pvt. Ltd.

PR Agency – 20:20 MSL