Fujifilm India inaugurates its first exclusive ‘X’ Store in Jaipur

News Release

November 14, 2018

  • The new Fujifilm ‘X’ store will showcase the latest range of X and GFX Series Mirrorless Cameras and will also act as a one stop solution catering to the needs of professional photographers
  • The Company targets 8 more stores by the end of FY 2019

November 14, 2018

Jaipur, November 13, 2018: In line with its aggressive marketing plans to achieve double digit growth, Fujifilm India Pvt. Ltd., today inaugurated its first ever exclusive X Store showcasing the latest range of X and GFX Series Mirrorless Cameras and accessories in Jaipur. The flagship store is spread across an area of 140 square feet and will be a one stop shop catering to the needs of professional photographers. The maiden store, named as FUJIFILM (M/S AADITYA ENTERPRISE), is located at G-22, Morija Tower, Indira Bazar, Jaipur, and marks the beginning of the iconic brand’s new journey in Rajasthan.

The product line-up includes the complete range of Fujifilm’s Mirrorless digital cameras and lens which includes GFX, X SERIES, G- MOUNT LENS, X- MOUNT LENS, 3P ACCESSORIES, et al. This store will also host live demonstrations which will help the customer to make the right purchase decision. With this, the store aims to cater to its audience and professional photographers by helping them to experience the complete range of cameras, lenses and related accessories under one roof.

The new store comes in the backdrop of Fujifilm India’s focus on bringing innovative products to Tier II markets and expand business opportunities in the Mirrorless camera segment. The needs of professional photographers are continuously evolving and Fujifilm is committed to provide products that offer outstanding image quality and performance in a small, lightweight body. There is much scope for mirrorless market in Tier II cities as the market is still evolving. This growing demand for mirrorless cameras has prompted Fujifilm to boost its sales network in the country. Fujifilm targets to launch 8 more such stores in India by the end of FY 2019. 

Commenting on the occasion, Mr. Haruto Iwata, Managing Director, Fujfilim India Pvt. Ltd., said, “The opening of the new ‘X’ store in the very heart of Jaipur is in line with our plan to increase our presence in India particularly Rajasthan.  Jaipur captivates visitors with its architectural wonders, and it is a photographer's paradise indeed. Therefore, the region is crucial in our marketing strategy for achieving greater ground in the Indian market. Our plan is to inaugurate 8 such stores by the end of FY 2019. This exclusive store will cater to the needs of professional photographers who are looking for state of the art features that provide great controls along with excellent color reproduction and image quality. The strong product line-up at the Jaipur store exemplifies the growing product folio of Fujifilm and will lead by example by providing benchmark levels of customer and ownership experience.”

Commenting further, he said, “The platform will enable us to conduct regular engagement programs with end customers and give customers one of a kind experience to test the products with the wide assortment of lenses used for different genres of photography. Going forward, this will be a platform where photographers can check the post editing work on Capture One software in a live atmosphere by an expert.  We are confident that our new platform will get the support and recognition of our valued customers from this region.”

 The X Series began with the 2011 release of X100 globally. The X-Pro1, released in 2012, became the first model to feature the X-Trans CMOS sensor, which uses a unique color filter array based on FUJIFILM’s extensive photographic expertise to achieve exceptional image-resolving performance and control of false colors at the same time, as well as the EXR Professor Pro image processing engine compatible with the sensor. For seven years, the X Series and its sensor – image processing engine combination have continued to evolve, with the company unveiling “X-Trans CMOS II” / “EXR Processor Pro II” in the X-T1, released in 2014, and “X-Trans CMOS III” / “X-Processor Pro” in the X-Pro2 and X-T2, released in 2016. The three generations of evolution have constantly advanced the X Series’ image quality and mobility.

 With these state of the art X and GFX range of Mirrorless cameras, the company hopes to strengthen its foothold in the Mirrorless Segment and plans to achieve 30% Share in the Indian Mirrorless Market in the next 3-4 Years.

 About Fujifilm

 Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

 Our corporate slogan is “Value from Innovation.”

 Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

 Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”

 We quickly ascertain customer needs and communicate these clearly and accurately to those involved in product development. 

Media contact:

PR and Media Relations -  Fujifilm India Pvt. Ltd.