Fujifilm India joins hands with Yashoda Super Speciality Hospital to end TB together

News Release

March 23, 2019

- In line with the Indian government’s initiative to eliminate Tuberculosis from the country by 2025, Fujifilm offers free chest X-Rays at Yashoda Super Speciality Hospital, Kaushambi

New Delhi, 23rd March 2019: Fujifilm India Pvt Ltd, a leader in the development and application of imaging and information innovations in healthcare technologies, in partnership with Yashoda Super Speciality Hospital, Kaushambi, Ghaziabad, organized an awareness program ‘TOGETHER END TB’ to help eradicate tuberculosis in India. The event was held at the Leela Ambience Conventional Hotel, New Delhi to mark the World TB day.

According to WHO’s Global TB report, Tuberculosis is the 10th leading cause of death worldwide, and since 2011 it has been the leading cause of death from a single infectious agent, ranking above HIV/AIDS and claiming over 4000 lives a day. India has the highest number of TB cases in the world at 27% of the 10 million people who developed the disease in 2017 globally. The situation in India is primarily due to the patients suffering from undetected tuberculosis for too long; late detection of disease which increases their risk of transmitting the disease to others. While the burden of the disease is declining slowly worldwide, the progress in controlling disease and mitigating its consequences is extremely imperative in India. To expedite the cause, continuous and conscious efforts need to be taken for early diagnosis and treatment.

Commenting on the occasion, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “Our association with Yashoda Super Speciality Hospital is in line with our endeavour to fight against Tuberculosis in India. The correct education and awareness from Hospitals and doctors is a crucial first step and can significantly contribute to the government’s vision of completely eradicating the disease from the country by 2025.”

Understanding this need, Fujifilm India looks to contribute towards the wellbeing of the people who are suffering from the disease and yet are unaware of its repercussions. The main objective of the program TOGETHER END TB is also to emphasize that incomplete or delayed treatment can lead to serious complications or fatalities.

Further throwing light on the importance of early diagnosis of TB, Ms. Upasana Arora Director Yashoda Super Speciality Hospital said “The longer the disease is left undetected, the higher the chance that the patient will end up transmitting the infection in the community. With our joint efforts with Fujifilm, we look at addressing the issue in order to achieve the goal of ‘End TB’ in India.”

The program also encourages patients in India to complete their treatment cycle as ignorance or complacency can lead to MDR TB, which is even more dangerous and often not treatable.

Explaining the objective of the program, Mr. Chander Shekhar Sibal, Senior Vice President, Head of Medical Division, Fujifilm India Pvt. Ltd. said, “In India, every year around 2.8 million people develop this disease with nearly 40% of them being infectious. Today’s program is our effort along with Yashoda Super Speciality Hospital to raise consciousness and promote advanced diagnosis and treatment of tuberculosis among patients.”

Fujifilm India in association with Yashoda Super Speciality Hospital, distributed 1000 coupons for free chest X- Rays and TB check-ups. The installation of the Fujifilm’s Digital Radiography System ‘FDR Smart f’ at the hospital will help in efficient workflow and excellent image quality for the better diagnosis of Tuberculosis.

“Mapping the disease will help in predicting, preventing and treating a number of cases in the community. The collaboration will open up new possibilities and help in generating awareness among the masses” said Dr. Sunil Dagar General Manager - Operations & Quality talking about the roadmap to deal with the problem.

Quick facts about the machine

‘FDR Smart F’, installed at Yashoda Super Speciality Hospital comes with its latest Flat Panel Detector that has many unique features like, the `FDR Smart F’ is a great DR solution that offers exceptional Image Quality without any compromises, can be customized as per different budget requirements of the customers. The other features include-Wired / Wireless configuration, ISS reading Technology (for High Resolution at low dose), In-built image Storage, Anti-bacterial quoting, IPX6 water proofing, Strong & 310 kg load bearing capacity, that makes it a 1st choice for the clinicians.

About Fujifilm India Private Ltd

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services. Our corporate slogan is “Value from Innovation.” Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

About Yashoda Super Specialty Hospital

Yashoda Super Specialty Hospital, Kaushambi is a tertiary care hospital with focus on providing world class and holistic healthcare services with excellence in multi specialties to treat patients with respect, compassion, dignity and ensuring their safety by complying with all legal requirements & significant environmental aspects to maintain adherence with NABH standards through continuous quality improvement. The institution has Advanced Interventional & Diagnostic Radiology facilities including MRI, CT Scan, Ultrasonography, BMD, Mammography, OPG, Digital X-Ray, Cath Lab, DSA.

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PR and Media Relations - Fujifilm India Pvt. Ltd.

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