Make your Pictures speak with industry-first Instant Smart Camera- Instax LiPlay

News Release

October 30, 2019

  • The Hybrid Instax LiPlay comes with LCD display and is both a camera and a printer
  • Equipped with a new sound feature which allows you to share a sound bite along with the photo as a QR code
  • Adds fun and theme to pictures with pre-built trendy frames during or after image capture

New Delhi, 30 October 2019: Fujifilm India Private Limited, a pioneer in imaging technologies announced the launch of the first-ever hybrid instant smart camera the instax mini LiPlay in India today. LiPlay boasts of cutting-edge features like LCD display screen and wireless connectivity that enables one to print photos directly from their smartphone. The all in one instax LiPlay is not just a camera; it is a printer as well.

The model is a new addition to the lineup of “instax” instant cameras, which allows you to enjoy photo prints on the spot. With LiPlay you can review photos captured on the device via the LCD monitor on the back of the camera and choose images you want to print. Not only this but the camera comes packed with new features such as the Sound Record which can be used to record upto 10 seconds of audio, which can then be printed along with the photo in the form of a QR code. With Liplay, pictures really do come to life!

Another exciting feature of Liplay is the Direct Print function which allows one to print any image from their smartphones on an instax mini film; Thereby enriching the moment by creating a tangible photo sharing experience. Taking group photos is as easy as smile and click with Liplay, which also offers a Remote Shooting function through the Liplay smartphone app to release the shutter while standing away from the camera itself.

The new camera supports a credit-card sized mini film along with a new metallic instax mini film CONFETTI and instax square film Star-illumination, available in two designs, adding a touch of creativity to photos.

Commenting on the occasionMr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd said,“With this new addition to the instax range, Fujifilm will continue to enhance the world of the instant photo system for on-the-spot photo printing in India. The all-in-one instax LiPlay has been designed keeping in mind the ever changing preferences of the Indian youth, offering unique features to complement the needs of these young customers. At Fujifilm, we are constantly committed towards expanding the world of Instant Photography in India’s growing smartphone market.”

Fujifilm has been a key player in the Indian market when it comes to innovation in prints and services. With the launch of Instax Mini LiPlay in India, we are confident about further strengthening our foothold in the instant camera market. The state-of-the-art camera comes packed with best-in-class features such as instant pictures, sound capture, fun filters and smartphone sync. Globally, the model has been well accepted, and we are optimistic to receive the same appreciation from the Indian market as well.”

The camera’s main unit is the smallest and in the history of the instax series for outstanding portability. Designed with streamlined and stylish look, the camera’s compact and lightweight body makes it easy to carry. Buttons and dials for basic operations such as shutter release and Sound function are laid out for advanced operability. The camera is now available in the market at a price of MRP of INR 13,799, which comes in three colors, each of which has different surface processing, such as embossed or smooth finish.

Instax has certainly come a long way ever since its launch back in 1998. Today, it is a global hit with presence in more than and regions. Its quirky design and retro look have helped the brand carve a winning niche for itself.

Photo print with a QR code


1. To use the Sound and Direct Print functions must download the free “instax mini LiPlay” app and install on your smartphone

2. QR Code is a registered trademark of Denso Wave Inc.

3. Recorded audio data is stored for one year from the time it is uploaded to the server together with its linked photo image via a special smartphone app.

4. Smartphones with the QR Code scanning capability are required to read the QR code.


1. Product name

(1) Hybrid instant camera “instax mini LiPlay

  Stone White

   Elegant Black

   Blush Gold (available in 3 colors)

(2) Mini-format film “CONFETTI”

(3) Square-format film “Star-illumination”



2. Main features

(1) “instax mini LiPlay”

① Smallest and most lightweight hybrid instant camera in the history of the instax series

The LiPlay is a highly-portable hybrid instant camera that incorporates digital technology. Featuring a 2.7-inch LCD monitor at the rear, the camera allows you to shoot photos while checking the monitor and choose pictures to print. The camera also offers brightness adjustment capability based on exposure compensation as well as six filters for processing photos, e.g. in sepia tone or in monochrome, to create a different impression.


② New “Sound” function

The camera’s audio-recording capability means you can record up to 10 seconds of sound. The function converts sound data into a QR code and prints it on your photo. Scan the QR code with a smartphonoe’s QR Code reader and replay the audio message. Printing a photo with a recorded message allows you to convey your sentiments to the person receiving the photo, making the scene more memorable. Alternatively, photograph a beach and attach the sound of waves, for example, to create a print that reminds you of the photographed situation, so that your memory of the precious moment stays vivid.

  Scan the QR Code with your smartphone’s QR Code Reader to replay audio.

   Photos incorporating design frames

③ “Direct Print” function to use the camera as a smartphone printer Images stored in a smartphone can be transferred to the camera via Bluetooth*5 for printing. You can enlarge or rotate images before transferring them.

④ “Remote Shooting” function for taking pictures while standing away from the camera This function allows you to release the shutter with a smartphone operation while standing away from the camera. Remotely-taken images can be also printed on the spot. This function is particularly useful for a group photo or when you want to achieve a dynamic effect by taking photos from high or low angles.

⑤ Wide variety of design frames on offer

The camera comes pre-installed with ten design frames, which can be selected during or after taking a picture so that they are incorporated into the image for printing. Download the “instax mini LiPlay” smartphone app (free) to enjoy 20 additional design frames, bringing the total number of design frames available to 30.

⑥ Stylish camera body design

The streamlined shape of the camera body is complemented with a different surface finish for each of the three color variations in a design approach that even pays close attention to your tactile sense. The Stone White version has a rough, stone-like surface achieved with a special spray coating. The Elegant Black version features an eye-catching embossed finish on the camera surface, while the Blush Gold version dazzles with a smooth lustrous finish. Metallic parts are used for the lens ring, etc. for a premium look.

Elegant Black with an eye-catching embossed finish

Stone White with unique spray coating

Blush Gold with dazzling smooth finish

(2) New instax film

① Mini-format film “CONFETTI”

・ Compatible with all “instax mini” series models that support the mini format

・ Colorful metallic frame that adds a touch of flamboyance to your photo

・ 10 prints per pack

② Square-format film “Star-illumination”

・ Compatible with all “instax SQUARE” series models that support the square format

・ Elegant design of the night sky scattered with colorful stars to make your photo look stylish

・ 10 prints per pack

*5: Bluetooth® work mark and logo are registered trademarks of Bluetooth SIG, Inc. FUJIFILM Corporation uses these marks based on a license agreement.


①Camera Function

Image sensor

1/5 type CMOS primary color filter

Number of recorded pixels

2560 × 1920 pixels

Storage media

Internal memory,

micro SD/micro SDHC memory card

Storage capacity

Approximately 45 images in internal memory; approximately 850 images per 1 GB in micro SD/micro SDHC memory card

Recording method

DCF compliant Exif Ver 2.3

Focus distance

f = 28 mm (35 mm film equivalent)



Auto focus

Single AF (with AF Illuminator)

Shooting distance

10 cm and beyond

Shutter speed

1/4 second to 1/8000 second (automatic switching)

Shooting sensitivity

ISO100 to 1600 (automatic switching)

Exposure control

Program AE


−2.0 EV to +2.0 EV (1/3 EV step)

Metering method

TTL 256 split metering, multi metering

White balance



Auto Flash / Forced Flash/Suppressed Flash

Shooting range with flash: Approximately 50 cm to 1.5 m


Approximately 2 seconds / approximately 10 seconds

Image effects

6 Filters, 10 Frames (3 available with shortcuts)

Sound recording

Possible to record sound when shooting or playing back single image.

Storage media

Built-in memory, micro SD / micro SDHC memory card (purchased separately)

Recording capacity

Built-in memory: approx. 45 files, micro SD / micro SDHC memory card: approx. 850 files per 1 gigabyte (without sound)

Focal length

28 mm (35-mm film equivalent)



Auto focus system

Single AF (equipped with AF auxiliary illuminator)

Shutter speed

1/4 sec. to 1/8000 sec. (auto)


ISO 100 to 1600 (auto)

Power supply

Lithium-ion battery (built-in, cannot be removed)


Supported image format from camera's built-in memory or micro SD / micro SDHC memory card

JPEG images captured with the camera


From smartphone



②Print Function

Film used

FUJIFILM INSTAX Mini Instant Film (sold separately)

Number of films

10 films/pack

Film size

86 mm × 54 mm

Screen size

62 mm × 46 mm

Print pixel count

800 × 600 dots

Print resolution

12.5 dots / mm (318 dpi, 80 μm dot pitch)

Print gradation

RGB gradation of 256 colors

Film used

FUJIFILM INSTAX Mini Instant Film (sold separately)

Number of films

10 films/pack

Film size

86 mm × 56 mm

Screen size

62 mm × 46 mm



Smartphone app linked functions

Sound Playback Function from printed images, Smartphone Image Print Function, Remote Shooting Function, Frame Selection Function

LCD monitor

2.7-inch TFT color LCD monitor

Pixel count: Approximately 230,000 dots

External interface

Micro USB Micro-B (for charging only)

Power supply

Lithium ion battery (internal type: not removable)

Charging function

Built-in battery

Possible number of printed images

Approximately 100 (from full charge)

(The number of prints depends on the usage conditions.)

Charging time

Approximately 2-3 hours

(Charging time depends on the temperature.)

Main unit dimensions

82.5 mm × 122.9 mm × 36.7 mm (excluding projecting parts)

Main unit weight

Approximately 255 g

Operating environment

Temperature: +5 ºC to +40 ºC (+41 ºF to +104 ºF)

Humidity: 20% to 80% (no condensation)

*The above specifications are subject to change for performance improvement.

About Fujifilm India Private Ltd

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation.A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

Media contact :

PR and Media Relations - Fujifilm India Pvt. Ltd.

PR Agency – 20:20 MSL