Fujifilm India launches its first ‘WONDER PHOTO SHOP’ in Mumbai - An Immersive Photo and Brand Experience Concept Store

News Release

October 11, 2018

  •  This is the company’s second WONDER PHOTO SHOP in India
  • Expanding on its aim to bringing the “Photo Renaissance” to everyone through its experiential store in India
  • Targets to introduce 10 new stores by the end of 2020

October 11, 2018

Mumbai, October 11, 2018 – Following the success of its first ‘WONDER PHOTO SHOP’ in Chennai, FUJIFILM India today unveiled its exclusive experiential Store in Mumbai – ‘Wonder Photo Shop’, making it the second concept store of its kind for the ultimate photo printing and brand experience in India.

The WONDER PHOTO SHOP is a one of a kind creative space to bring physical prints and the world of imagination together under one roof. Located at Phoenix Marketcity, Kurla West, the latest WONDER PHOTO SHOP in the country aims to celebrate India’s love for photography and offer them the opportunity to experience an engaging and interactive retail space with Fujifilm’s state-of-the-art products and services to meet the aesthetic taste of discerning customers especially the youth.

The Indian Photo Printing Business has witnessed an increase driven by professional print demand particularly from the wedding and family album business. Consumer print demand is also expected to grow further due to increasing consumer inclination towards print backed by the increase in penetration of digital cameras, smartphones and other image capturing devices.

This makes it the right occasion for Fujifilm to take its Photo Imaging Business to the next level by opening its second experiential Store – WONDER PHOTO SHOP in Mumbai. The company also plans to introduce the ‘WONDER PHOTO SHOP’ to other metro cities as well.

With the theme “Photo Renaissance”, Wonder Photo Shop is equipped with creative ways to unleash the power of physical prints. The Fujifilm concept of a “Photo Renaissance” is to bring the wonder and joy of photography back into peoples’ lives and help to create a new and prosperous photo industry.

The Wonder Photo Shop embraces the concept of Shooting, Preserving, Gifting and Displaying of images. It is conceptualized in a way to suit the tastes of the internet generation. Visitors will experience a one-of-a kind creative space made specifically to reacquaint them with the joy and wonder of photography, and how they can bring their favorite images from smartphones and cameras to life, through prints, personalized and wall decoration photo products, etc.

The Wonder Photo Shop features various attractions including the Wonder Print Station, Instax Corner, X-Series experience and the Creative Corner. The Wonder Print Station consists of quick print kiosks with connectivity to mobile devices. FUJIFILM provides the tools and technology to access, organize, edit, and print your photos under one roof. Here, visitors can play around and be inspired by the moments they captured on camera, and take that feeling home with them.

Speaking on the occasion, Mr. Haruto Iwata, Managing Director, Fujifilm India said, “India is an important market for us and we are determined to expand our presence here. We are excited to take another step towards strengthening our imaging business by the launch of our second ‘Wonder Photo Shop’ in Mumbai. Our flagship store was launched in Chennai, which has received a very positive response from our customers. We are confident that our Mumbai store will also receive the same appreciation and response from our customers. In next 2-3 years our aim is to open about 10 Wonder Photo Shops across all the metros”.

“The Wonder Photo Shop puts the customer at the heart of the experience and provides a wonderful place for customers to unlock their creativity and develop a refreshing perspective on photo printing. With more than 80 years of history and experience in the photo industry, we are confident that our latest Wonder Photo Shop will strengthen our presence in the country. We are committed to preserve the culture of photography and Wonder Photo Shop will act as a catalyst to achieve that goal,” he added.

At the WONDER PHOTO SHOP, the Wonder Print Station – a next generation kiosk solution will also be available for visitors to print photographs which can be easily done from a smartphone. Visitors can also enjoy editing the pictures through the print station on their own. The focus of Wonder Photo Shop is to create a warm, welcoming environment where guests will want to spend time and discover new ways to enjoy their photos and raise the level of creative output to new heights. A few of the exciting products and services include: Personalized Value Added Printing Products, Wonder Print Station Printings, Photo Related Goods and Accessories

Store hours

The Wonder Photo Shop will be open from Monday to Sunday from 11:00 AM - 10:00 PM.

 About Fujifilm

 Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

 Our corporate slogan is “Value from Innovation.”

 Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

 Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”

 We quickly ascertain customer needs and communicate these clearly and accurately to those involved in product development. 

Media contact:

PR and Media Relations -  Fujifilm India Pvt. Ltd.