Press Release- To prevent Child Sexual Abuse, Fujifilm India conducts educational workshops across schools in DelhiNCR  - Final 7

News Release

March 12, 2020

  • Fujifilm India reinforces its commitment to prevent Child Sexual Abuse; expands its reach to Gurgaon Schools
  • Conducted educational workshops #AaoBaatKarein along with Parwarish Cares Foundation today at Pragati Government Primary School Gurgaon


Gurugram, 12 March 2020: Fujifilm India Private Limited, a pioneer in imaging technologies, announced their partnership with Parwarish Cares Foundation, an NGO committed towards the welfare of children and women to sensitize children around the prevalent yet ignored issue of child sexual abuse in the society.

As part of the awareness drive, the company conducted educational workshops today with the students of Pragati Government Primary School,Sec 27 Gurgaon Last month, it even conducted workshops at Humana Foundation, John F Kennedy Public School, Faridabad, G.D Goenka School, Noida and many other schools. Fujifilm along with Parwarish Cares foundation has touched 7,000 lives already and the drive will further reach out to several public as well as government schools to educate children about the issue.

Child Sexual Abuse (CSA) is a pressing human rights issue and a public health concern. Despite continuous efforts in this regard, the children are still devoid of the education and consciousness around this issue. Through this association with Parwarish Cares Foundation, Fujifilm seeks to make a difference in lives of the children and parents by imparting awareness around difference between a safe and unsafe touch and the ways children can communicate with their parents about the issue among others.

Pertaining to the alarming rate of this abuse in India, the Indian government has introduced various measures from time to time and put a stop to child abuse altogether. It is important that signs of child abuse are identified sooner, so that steps can be taken to stop the abuse at an earlier stage and limit the harm to the child. This has been done through a variety of instruments, such as devising legal frameworks to uphold the rights of children, aggressive policy implementation, engagement with the corporate sector, and dialogue with civil society.

Speaking about the association,Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd said,“Education is one of the most important building blocks of one's life. A child spends nearly 13-15 years of his/her life in school. Along with providing quality education and creating a happy surrounding, ensuring a safe environment should be one of the top priorities for schools. Keeping in mind Indian government’s initiatives, our association with Parwarish aims to focus on brining happiness and child safety. For which, we are committed to work towards eradicating child abuse by educating children and their families.”

Through creative posters and flyers, photo opportunity – ‘Instax Frame’ created with Fujifilm’s instax range of cameras, we organized engaging fun activities during the workshops to spread happiness and create awareness among these eleven thousand children about CSA”,he further added.

Commenting on the association Mr. Sushant Kalra, Founder Parwarish said,“Aao Baat Karein is a mass campaign to empower children to protect themselves from Sexual Abuse. Despite work being done in creating awareness in the area of sexual abuse, the incidents of Sexual abuse have not abated. Taking a cue from the campaign to eradicate polio - Parwarish took on the mission to "Make India FREE from Child Sexual Abuse by 2030". The idea is to reach out to each child and train them on how to react in case of a sexual abuse attempt. These sessions are specifically designed to also de-taboo these conversations for children so that they can converse with their parents and teachers - hence the name "Aao Baat Karein". We are grateful to Fujifilm for their collaboration and support for making India a safe place for our future generation.”

The company has already reached out to 20 schools and have educated around 3500 children as part of the first phase of the campaign.

About Fujifilm India Private Ltd

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in innovation continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

Media contact: 

PR and Media Relations - Fujifilm India Pvt. Ltd.

Mobile: +91 9650111769

PR Agency – 20:20 MSL