Fujifilm India spreading awareness in Shimla to fight against breast cancer

News Release

July 7, 2018

  •  Indira Gandhi Medical College (IGMC) installed Fujifilm’s 50 Micron digital Mammography machine which has redefined the way breast cancer has been treated in Shimla
  • Conducted 1700 breast cancer screenings in the span of 3 years in Shimla using Amulet Innovality

July 07, 2018

Shimla, 7th July 2018:  Fujifilm India Pvt Ltd, a leader in the development and application of imaging and information innovations to healthcare technologies and Indira Gandhi Medical College, a pioneer in the healthcare domain today, come together to fight against breast cancer.

IGMC has successfully conducted 1700 breast cancer screenings in a span of 3 years using Fujifilm’s state of the art Amulet Innovality- highly advanced breast cancer diagnostic machine. Amulet Innovality uses DR-based Full Field Digital Mammography System & this innovation has made early detection of breast cancer a reality for women in Shimla.

According to a 2016 consensus document for breast cancer management by Indian Council of Medical Research, more than 50% breast cancer patients are diagnosed too late. With an annual incidence of approximately 1,44,000 new cases of breast cancers in India, it has now become the most common female cancer in urban India. Breast cancer in India varies from as low as 5 per 100,000 female population per year in rural areas to 30 per 100,000 female population per year in urban areas. Hence, Fujifilm strives to educate people and take technology even in the remote regions of India to save lives.

Commenting on the occasion Mr. Haruto Iwata, Managing Director Fujifilm India said, “Through this association we are looking to set an industry standard to provide women the best early detection facilities especially in the remote areas, where awareness and accessibility is a challenge. We believe in enabling doctors with superior technology which can help save lives and encourage patients to become more engaged in their own care. Our Amulet Innovality is one such product that has made early detection a reality for women all over the world. We are happy to bring this to our valued partner in Shimla’’

Dr.Sanjiv Sharma, Prof. and Head, Dept of radiology, IGMC Shimla said “Our collaboration with Fujifilm is in sync with our vision to provide state of the art facility for the residents of Shimla. The highly advanced mammography machine will play a key role in our fight against breast cancer.’’

Dr. Anupam Jhobta, Prof Dept of Radiology, IGMC Shimla commented “We, at IGMC believe in giving right treatment at the right time. Mammography machine strengthens our commitment in providing advance treatments attuned to every patient’s need.’’

“The installation of the AMULET INNOVALITY at IGMC hospital is a milestone achieved in line with our pledge to raise awareness and promote early detection of breast cancer in India. We are grateful to IGMC Shimla for joining hands with us in this endeavor, together we will help patients and clinicians in the fight against breast cancer” said Mr. Chander Shekhar Sibal, Executive Vice President & Head of Medical Division at Fujifilm India.

Amulet Innovality at IGMC has simplified the detection of lesions that are difficult to detect in a routine analogue mammography. Amulet Innovality enables radiologists to obtain a clearer view of the breast tissue, facilitating identification of early stage breast cancer and reducing the need for additional tests and biopsies.

Several features of Amulet Innovality offer women a safe and personalised screening experience, making it easier for them to come for breast examinations.  This unique system caters to the unique biological makeup of every woman: The Intelligent Automatic Exposure Control (i-AEC) defines the optimum X ray dosage for each breast type, compared to conventional AEC where the sensor position is fixed. A Direct Conversion flat panel detector with a 50 micron pixel resolution, and other advanced technological features also give this system a distinct edge over others. 50-micron resolution is best resolution and it helps detects cancer at a very early stage.

Mammography is the most powerful breast cancer detection tool. Mammograms don't prevent breast cancer, but they can save lives by finding breast cancers as early as possible. According to a report by WHO, Mammograms have been shown to reduce breast cancer mortality by around 20% in women by early detection.

Modern day digital mammography machine and tomosynthesis pick cancers early and involve only tiny radiation even less than a standard chest X ray. In future, digital mammography will become more and more common. Most oncologists agree that breast screening mammography should start at the age of 40 and earlier in patients with high risks like genetic predisposition (BRCA 1 & BRCA 2 antigen positive) and those with strong family history. 

Quick facts about the machine

●        The system installed at has several features that set it apart from other digital mammography systems: Low Radiation Dose, HCP*, ISC**, Patient comfort.

●        A Direct conversion flat panel detector made of amorphous selenium, with 50-micron pixel resolution, and other advanced technological features that guarantee the sharpest images.

●        A stereotactic biopsy unit kit with dedicated software enables a precise and efficient biopsy examination with detailed images on high resolution monitors display.

●        Amulet Harmony incorporates a range of mammography solutions specifically designed to maintain a harmonious examination environment attune to every patient’s need. This includes:

  • Fit sweet paddle – Unique paddle design to allow the pressure to be more evenly distributed across the breast as compared to standard and flexible paddles
  • Mood Lightning
  • Decorative Labels

* Hexagonal Close Pattern **Image Spectrum Conversion

About Fujifilm

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.” Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”

We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development.  Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.


Media contact:

PR and Media Relations -  Fujifilm India Pvt. Ltd.

PR Agency - Hill+Knowlton Strategies