Adding to the festive fervour, Fujifilm launches the “instax SHARE Smartphone Printer SP-2” and “instax SQUARE SQ6 Taylor Swift Edition” in India

News Release

November 1, 2018

  • “instax SHARE Smartphone Printer SP-2” enable users to print high-quality credit-card sized instant photos in just 10 seconds
  • “instax SHARE Smartphone printer SP2” is priced at INR 13,499
  • “instax SQUARE SQ6 Taylor Swift Edition” is priced at INR 14,499
  • “instax SQUARE Film Taylor Swift Edition” is priced at INR 899

November 01, 2018

New Delhi, November 1, 2018: Fujifilm India Pvt Ltd., today announced the launch of its iconic new “instax SHARE Smartphone Printer SP-2”, which can print high-quality credit-card sized instant photos in just 10 seconds. Along with this, adding to the festive vibes Fujifilm India also brings in the much awaited, “instax SQUARE SQ6 Taylor Swift Edition” and “instax SQUARE Film Taylor Swift Edition” for instax lovers.

 Fujifilm India is bringing the “instax SHARE Smartphone Printer SP-2” in India to meet the growing demand of users who want to create instant photos from their smartphones. The “instax SHARE Smartphone Printer SP-2” enables users to print instant photos easily anywhere and anytime. When users send an image to the “instax SHARE Smartphone Printer SP-2” via wireless LAN, they can get photos in just 10 seconds. “instax SHARE Smartphone Printer SP-2” gives high resolution prints with pixels of 800 x 600 dots and 320 dpi to show detailed gradations and the facial expressions of a full-length portrait, character or objects clearly. Besides, the new laser exposure system installed in the “instax SHARE Smartphone Printer SP-2” enable faster printing with lesser noise and makes printing experience more enjoyable.

The “instax SHARE Smartphone Printer SP-2” also comes in with attractive filters and templates to make printing more fun. This can be availed on the app, “instax SHARE.” Using the “custom filter,” the brightness, contrast and saturation of the image can be adjusted. With the “Collage template” two to four images can be combined into one instax photo and with the “Split template”, one image can be split into two instax photos. Its body has been designed in a way to create a sophisticated appearance. The “instax SHARE Smartphone Printer SP-2” is available in Gold and Silver and is priced at INR 13,499/-

Further strengthening the Instax product portfolio, new addition “instax SQUARE SQ6 Taylor Swift Edition”and “instax SQUARE Film Taylor Swift Edition” have been designed by instax global partner Taylor Swift. These two new additions to the instax lineup allow users to shoot and enjoy on-the-spot photo printing in square format and this offering further adds to customer’s delight particularly during the festive season.

The “instax SQUARE SQ6 Taylor Swift Edition” features a gold-colored newspaper pattern on a black base for a stylish body with a design similar to Taylor Swift's latest record-breaking album reputation. The metallic ring around the lens goes well with the gold design pattern, giving a luxurious finish. A faithful reproduction of Taylor Swift's autograph is printed on the back of the body. It also includes Taylor Swift original camera strap and film case. Original Taylor Swift Edition film, featuring a print of Taylor Swift's autograph on a black frame, is also being released today.

Commenting on the new editions, Mr. Haruto Iwata, Managing Director, Fujifilm India said, “Festivals are just around the corner and it is everyone’s favorite time to capture precious moments and exchange good wishes and adding to the festive spirit, we are proud to announce the much-awaited “Instax SQUARE SQ6 Taylor Swift Edition” and “instax SHARE Smartphone Printer SP-2”. These new additions in our instax range, resonates our commitment towards expanding the world of Instant Photography in India’s growing smartphone market. Globally, both the products have been well accepted, and we are confident to receive the same appreciation from the Indian market as well.”

The products of instax range have been widely used all over the world since its first launch in 1998, and cumulative shipments have exceeded 30 million units across the globe. Fujifilm will continue to spread the instant photo system “instax,” which allows everyone to “enjoy printing photos as they take them” around the world.

Product Specification

 Fujifilm instax SQUARE SQ6 Taylor Swift Edition


Fujifilm Instant Film “instax SQUARE Film” (available separately)


Retractable lens, 2 components, 2 elements, f = 65.75 mm, 1:12.6


Inverted Galilean finder, 0.4 x, with target spot


Motor-driven 3-range switching (0.3 m - 0.5 m/1 ft. - 1.6 ft., 0.5 m - 2 m/1.6 ft - 6.6 ft., 2 m/6.6 ft. and beyond)
Macro Mode (0.3 m - 0.5 m/1 ft. - 1.6 ft.)
Normal Mode (0.5m - 2 m/1.6 ft - 6.6 ft.)
Landscape Mode (2 m/6.6 ft and beyond)

Shutter Release

Programmed electronic shutter release, 1.6 sec - 1/400 sec.

Exposure Control

Automatic, Interlocking range (ISO 800) : LV 5 - LV 15.5,
Exposure compensation: ±2/3 EV

Film Feeding Out


Film Developing Time

Approximately 90 seconds (Varies depending on the ambient temperature)


In Macro mode: Built-in, low-brightness automatic electronic flash
In a mode other than Macro mode: Always flashing
Charging time: 0.2 sec - 7 sec (using a new battery), Flash charging indicator,
Effective flash lamp range: 0.3 m - 2.7 m/1 ft. - 8.9 ft.


Electronically controlled, approx. 10 second delay, Can be stopped mid-run

LED Display

Shooting mode (Auto, Selfie, Macro, Landscape, Double exposure), Brightness adjustment, Flash suppressing, Self timer Mode

Power Supply

Two CR2/DL CR2 lithium batteries
Capacity: Approximately 30 instax SQUARE 10-pack film packs with new CR2/DL CR2 lithium batteries


Film pack confirmation window, tripod socket (tripod sold separately)

Dimensions & Weight

118.7 mm x 128.1 mm x 58.1 mm/4.7 in. x 5.0 in. x 2.3 in. (not including protrusions)/393 g/13.9 oz. (without battery, strap, and film pack)


Two CR2/DL CR2 lithium batteries, Taylor Swift original shoulder strap, Three flash filters, Taylor Swift original film case

*Specifications are subject to change for improvement.

Fujifilm instax SQUARE Film” Taylor Swift Edition

Screen size

62mm x 62mm (L x W)

Film size

86mm x 72mm (L x W)

 Fujifilm instax SHARE Smartphone Printer SP-2

Recording method

3-color exposure with OLED

Film size

Fujifilm INSTAX mini instant color film

(sold separately)

Photo Capacity

10 photos/pack

Image size

62 mm x 46 mm

Printing resolution

320 dpi

Printing levels

256 levels per color (RGB)

Interface standard compliance

IEEE802.11b/g/Operation frequency/

2.4 GHz (5 GHz is not supported.)

Printing Time

Image recording - photo output (Feed out)

Approx. 10 sec.

Approx. printing capacity

Approx. 100 prints

(Based on our test conditions)

* Varies depending on the conditions of use.

Power Supply

NP-45S (1 piece)

Charging Time

Approx. 90 minutes

(Varies depending on battery remaining level)

Operating Temperature

+5°C to +40°C/+41°F to +104°F

(no condensation)


89.5 mm x 131.8 mm x 40 mm (excluding projections


250 g (without battery and film pack)

About Fujifilm

 Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”

We quickly ascertain customer needs and communicate these clearly and accurately to those involved in product development. 

Media contact:

PR and Media Relations -  Fujifilm India Pvt. Ltd.