India

Fujifilm India unveils the cutting-edge X-T4 its newest addition to the X-Series portfolio to pack a solid punch

News Release

May 25, 2020

  • The ultimate mirrorless camera that satisfies the creative desire of all multimedia professional
  • Capturing the decisive moment to help tell that story in its true form

New Delhi, 25 May, 2020: Fujifilm India Private Limited, a pioneer in imaging technologies, today announced the launch its new innovation; the FUJIFILM X-T4 in its flagship X series range of mirrorless digital cameras. The all-rounder X-T4 is the newest pinnacle of the X series, delivering the highest performance in both stills and video.

With this innovation, Fujifilm will be introducing a new shutter unit that has been developed keeping in mind the needs and demands of the users for the camera to be fast, durable and quiet. And indeed, the X-T4 delivers as it comes combined with the fastest ever autofocus performance in an X Series camera, thanks to the development of a new algorithm, you can now capture the decisive moment that you may have missed before. Not only this but the X-T4 is also the first model in the X-T Series to feature in-body image stabilization (IBIS), dramatically boosting the potential of the camera for stills and video shooting.

Speaking about the launch, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. said, “At Fujifilm India, we believe in consistent innovation and a continuous growth process, where we break boundaries and redefine the expectations of how a digital camera can perform. And with the newly launched FUJIFILM X-T4, we wanted to create something that expands our user’s creative limits with its incredible imaging tools, a hybrid camera that uses cutting-edge technology to excel in creating both stills and motion imagery. The retro dials and analogue chic in the outside and the highly advanced packed features in the inside makes the X-T4 a truly compelling combination. Now our consumers can free themselves from compromise and be the image maker they’ve always wanted to be.”

The variant comes equipped with the standalone video mode, which is now activated with a simple switch, and the use of digital image stabilization in the video mode, provides unparalleled shooting smoothness, allowing users to immerse themselves in video production. The new Film Simulation mode, ETERNA Bleach Bypass, simulates the traditional film processing technique to create a unique world of low saturation and high contrast.

Elaborating about the product, Mr. Arun Babu, General Manager Electronic Imaging and Optical Device, Fujifilm India Pvt Ltd, said, “With the addition of this new beast in our best-in-class range of X-Series mirrorless cameras, we wanted to address the needs of multimedia image-makers with a versatile mirrorless camera that blends advanced stills and video capabilities along with enhanced workflow and assistive functionality. At Fujifilm India, we take pride in providing the innovative technology to our customers by creating products that enhance their experience.”

The X-T4 is an amazing multimedia tool, packed with IBIS, new shutter unit and a large-capacity battery all housed into a compact and lightweight body, which is the core philosophy of all X Series. There are photographic moments that only the X-T4, the ultimate mirrorless camera, can help you capture and record.

Price and Availability of the camera:

X-T4 Body Only is Priced at Rs. 154,999/-

X-T4 Kit with Fujinon XF18-55mmF2.8-4 is Priced at Rs. 184,999/-

X-T4 Kit with Fujinon XF16-80mmF4 R OIS WR is Priced at Rs. 199,999/-

Key features and improvements of X-T4 include:

  1. Powerful new devices

3 NEW HARDWARE UPGRADES

IBIS

  • The X-T4 is the first model in the X-T Series to feature an in-body image stabilization (IBIS). It provides 5-axis 6.5 stop image stabilization, The unit assists night photography or action photography such as sports, and helps stabilized video recording in situations prone to camera shake it approx. 30% smaller and 20% lighter than X-H1’s IBIS unit.

Shutter Mechanism

  • The X-T4 is equipped with a New ultra-fast focal plane shutter. Which has the capability to shoot up to world’s fastest 15fps in burst mode. The shutter unit boasts with double durability with 300,000 shutter life & its shutter noise approx. 30% quieter compared to the X-T3.  

New Battery

  • The NP-W235 battery has a large capacity that is approx. 1.5 times that of an NP-W126S battery. It lasts for approx. 500 frames per charge in the Normal mode, approx. 600 frames per charge in the Economy mode and up to approx. 1,700 frames when two additional batteries are used with the optional battery grip "VG-XT4

3 NEW FUNCTIONS UPDATE

FILM SIMULATION

  • The X-T4 features “ETERNA Bleach Bypass,” a new Film Simulation mode, that uses FUJIFILM’s unique technology to provide Hard Tonality, Low Color Saturation & versatile Cinematic color tones and high contrast for Story Telling Imagery.

PDAF Algorithm

  • A new algorithm and phase detection AF’s processing capability has led to autofocus performance as fast as 0.02 seconds. This ensures that you capture and track a subject moving at high speed, especially shooting 15fps in Burst Mode and 8fps in live view.
  • The Face / Eye AF performance has been dramatically improved. This enhanced tracking ability has made focusing and taking portraits even easier than ever before.
  • Tracking AF performance has also undergone serious enhancement. The tracking success rate has been doubled compared to the X-T3.

Professional video functions

  • DCI 4K/60P video capture with 4:2:2 10-bit (HDMI) / 4:2:0 10-bit Internal (SD) with Up to 400Mbps Bitrate
  • The X-T4 is Fujifilm’s first camera capable of recording Full HD high-speed video at 240P, producing up to 10x real time slow-motion effect.
  • There are so many video updates for cinematographers starting from separate menus for video, the Quick Menu (Q Menu) have enhanced the camera's simplicity while recording video.

2. Unique color reproduction technology

  • The X-T4 features “ETERNA Bleach Bypass,” a new Film Simulation mode, that uses FUJIFILM’s unique technology to provide versatile color tones. The new mode simulates “bleach bypass,” a traditional processing technique for silver halide films, creating images with low saturation and high contrast for a special atmosphere.
  • Highlight and shadow tones from -2 to +4 can now be adjusted by 1/2 stops, instead of 1 stop, allowing for finer tonality.
  • Auto White Balance (AWB) now has “White Priority” and “Ambience Priority” options in addition to “AUTO.” The “White Priority” mode reproduces white better, while the “Ambience Priority” produces a warmer tone.
  • When “RAW” is selected, you can now choose the non-reversible “Compressed” option in addition to the reversible “Lossless Compressed”.

3. Capture everything

The X-T4 offers a world’s fastest*1 15fps continuous shooting in post view and an 8fps continuous shooting in live view using the mechanical shutter and the electronic shutter enables blackout-free burst shooting of 30fps.

The eyecup now has a locking mechanism to prevent tearing or dislodgement.

The 1.62 mil dots vari-angle monitor allows for more creative and versatile shooting styles.

The LCD/EVF can be boosted in three different ways, Low Light Priority - allowing you to see the subject clearly in low light, Resolution Priority - displaying even the fine details of your subject and Frame Rate Priority (EVF only) – minimizing blur in the viewfinder when shooting a moving subject.

The Boost / Normal modes are now joined by the Economy mode, which saves the power to increase the battery life.

4. High Performance

  • A new algorithm and phase detection AF’s processing capability has led to autofocus performance as fast as 0.02 seconds. This ensures that you capture and track a subject moving at high speed, especially when combined with the continuous shooting performance of 15fps in post view and 8fps in live view.
  • Tracking AF performance has also undergone serious enhancement. The tracking success rate has been doubled compared to the X-T3.
  • The Face / Eye AF performance has been dramatically improved. This enhanced tracking ability has made focusing and taking portraits even easier than ever before.

5. Professional video functions

  • The X-T4 is capable of recording Full HD high-speed video at 240P, producing up to 10x slow-motion effect. The IBIS, when combined with the digital image stabilization function (DIS) for use in the video mode, brings even more image stabilization, essential when shooting video while you walk.
  • The "IS (Image Stabilization) Boost" mode mitigates gentle camera shakes, enabling stabilized fixed-point video recording without a tripod.
  • The stills and video modes now have separate menus and the video-only Quick Menu (Q Menu) has enhanced the camera's simplicity while recording video.
  • ”Movie optimized control” function has been introduced. Users can adjust exposure with the command dial as well as the touchscreen panel. With this function, you can switch the STILL / MOVIE mode dial on the top panel to swiftly shift into video recording with stored video settings.
  • Video in the same format can be recorded on to two SD cards at the same time as backup.
  • The F-Log View Assist function has been added to correct low-saturation / low-contrast video while recording F-Log. Video is converted equivalent to BT.709 for display to make it easier to attain correct exposure in video recording.
  • The “Fix movie crop magnification” function fixes the video crop rate to prevent changes in the angle of view when switching to a different video mode.
  • "MIC jack setting" on the camera can be switched input level between MIC level and LINE level. The camera supports external microphones as well as LINE level input from external audio equipment.

6. Optional accessories

(1) Vertical battery grip “VG-XT4” (for the X-T4 only)

  • The vertical battery grip is dust- and moisture-resistant and operates at temperatures as low as minus 10 degrees Celsius. It fits two batteries and, when combined with a third battery in the camera body, delivers up to approx. 1,450 frames in the Normal mode and 1,700 frames in the Economy mode. When one battery runs out, the camera switches seamlessly to the next battery while continuing to shoot, even in the burst mode or during video recording.
  • The grip features a shutter release button, focus lever, AEL button, AFON button, command dials, Q button and Fn button to provide the same level of handling and comfort in vertical shooting as you get in horizontal operation.

(2) Battery “NP-W235”

  • This large capacity battery is 1.5 times that of an NP-W126S battery, lasts for 500 frames per charge in the Normal mode, 600 frames in the Economy mode and up to 1,700 frames continuously if it is combined with the optional battery grip "VG-XT4" which holds 2 more batteries.

(3) Dual battery charger “BC-W235”

This charger can charge two NP-W235 batteries at the same time.

(4) Cover kit “CVR-XT4”

  • This is a cover kit specifically designed for the X-T4.

1 x Sync terminal cover 1 x Hot shoe cover

1 x Vertical battery grip terminal cover (black)

1 x Vertical battery grip terminal cover (silver)

1 x Memory card slot cover

(5) Shoe-mount flash “EF-X8”

  • This small hot shoe flash is now available as an optional accessory.

*1 As of February 26, 2020. When using mechanical shutter,

Among mirrorless digital cameras equipped with APS-C sensor or greater, according to FUJIFILM data.

*2 According to Fujifilm internal testing.

*3 All the numbers of frames per charge are based on the JPEG format and using only the LCD monitor.

*4 X-Trans™ is a trademark or registered trademark of FUJIFILM Corporation.

About Fujifilm Private Limited.

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in innovation continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business, which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

Media contact:

PR and Media Relations - Fujifilm India Pvt. Ltd.