Fujifilm India unveils the quirkiest SQUARE SQ1; an Instant Camera that redefines the fun of capturing moments and collecting prints

News Release

September 16, 2020

- New Analog SQUARE Instant Camera to complement the instax Line Up

New Delhi, 16 September, 2020: Fujifilm India Private Limited, a pioneer in imaging technologies, today announced the launch of its instax SQUARE SQ1 Instant Camera. This new addition is an analog, square camera and creates square format instant prints at 1.5 times the size of its instax mini counterparts. With the Instax SQUARE SQ1, the company has introduced a minimalist, user-friendly square design with key features such as automatic exposure and one-touch selfie mode.

One of the key features of the new addition to this Instax range is its automatic exposure. This function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to lighting conditions. It allows even novice instax users to take photos that are automatically properly exposed regardless of conditions, producing clearer and more vibrant instant prints on the spot.

Along with its built-in selfie mirror, instax SQUARE SQ1’s one-touch selfie mode is designed specifically for selfies and close-up shots, setting the best focus and exposure for the shot by changing the position of the lens when activated (by simply twisting the lens after powering the camera on).

Commenting on the launch Mr. Masaki Zenko, Head of Instax division and Senior manager of Photo Imaging division, Fujifilm India said, “At Fujifilm, we believe that capturing moments that invoke nostalgia has become even more imperative in today’s time, as it truly seizes the moment for our consumers and spreads joy to the their daily life. We are thrilled to expand our wide range of Instax cameras with the funkiest and newest Instax SQUARE SQ1. Our latest edition combines everything our users love about the mini’s cool, modern style and functionality with the larger, vibrant output of our square film. We’re confident that instax SQUARE SQ1 will fit right in with our creative, expressive user base and allow them to create compelling new instant prints.”

“The new Instax SQUARE SQ1 is the perfect amalgamation of olden day’s nostalgia with respect to its films and the quirkiness of the new-age times with respect to its sleek design. The compact and durable camera efficiently develops larger square print in just 90 seconds, instantly creating tangible memories for the users. The sharp and suave design of the new model, will certainly make this camera a hit amongst not only the female youth but also the male millennials, making it there go-to accessory when choosing an Instant camera of their choice. With its new twisty selfie mode, users will be able to fit wide captures in excellent color quality that will transit them to the exact moment and help them cherish the memory forever.” – added Mr. Kunal Girotra, National Business Manager Instax Division, Fujifilm India.

Additionally, also accompanying the launch of the instax SQUARE SQ1 are two new instax instant film varieties; instax SQUARE Rainbow film and instax SQUARE Monochrome film, designed to allow users to add even more creativity to their square images. The all-new Instax SQUARE SQ1 will be available in Terracotta Orange, Glacier Blue, and Chalk White with bookings available from 24th September on Amazon and Flipkart, at an MRP of 10,999

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                  Glacier Blue

                  Terracotta Orange

                       Chalk White

Product Specs

instax SQUARE SQ1


 FUJIFILM instax SQUARE Film (sold separately)


 Retractable lens, 2 components, 2 elements, f = 65.75 mm, 1:12.6


 Inverted Galilean finder, 0.4 x, with target spot



 Selfie Mode (0.3 m - 0.5 m)

Shutter Release

 Programmed electronic shutter release, 1.6 sec - 1/400 sec.

Exposure Control

 Automatic adjustment (ISO 800) : LV 5 - LV 15.5,


Film Feeding Out


Film Developing Time

 Approximately 90 seconds (Varies depending on the ambient temperature)


 Built-in, automatic electronic flash

 Always flashing

 Charging time: 7.5 sec or less (using a new battery), Effective flash lamp range: 0.3 m -   2.2 m

Auto Power off time

 5 minutes

Power Supply

 Two CR2/DL CR2 lithium batteries

 Capacity: Approximately 30 instax SQUARE 10-pack film packs with new CR2/DL CR2   lithium batteries


 Film count confirmation window

Dimensions & Weight

 130.7 mm x 118.6 mm x 57.5 mm. (not including protrusions)/390g. (without battery,   strap, and film pack)


 Two CR2/DL CR2 lithium batteries, Hand strap, Grip part.

* Specifications are subject to change for improvement


SQUARE format film RAINBOW

Screen Size

62mm×62mm (L x W)

Film Size

86mm×72mm (L x W))



Screen Size

62mm×62mm (L x W)

Film Size

86mm×72mm (L x W)

About Fujifilm

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services. Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation.”

We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development.  Instant camera – Instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

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Media contact :

PR and Media Relations - Fujifilm India Pvt. Ltd.