Fujifilm unveils the second edition of the User's Case Book on ‘Early Detection is the Key to Control Breast Cancer’

News Release

August 10, 2020

  • The Volume II of the book Amulet – TAB (Together Against Breast Cancer): “Early Detection is the Key to Control Breast Cancer” shares deeper insights on the importance of regular breast cancer screening and self-examination.

New Delhi, 10th August 2020: Fujifilm India Private Limited, a leader in the development and application of
imaging and information innovations in healthcare technologies, virtually announced the launch of 2nd Edition of User's Case Book on ‘Early Detection is the Key to Control Breast Cancer’. With this book, the company aims to raise awareness around the prevention and timely screening of breast cancer.

Data from Indian Council of Medical Research (ICMR) reveal that breast cancer, cervical cancer, oral cancer, and lung cancer together constitute 41 per cent of cancer burden. In India, there are about 12 lakh new cases of cancer every year, with breast cancer being the most common, followed by lip and oral cavity cancers. Breast cancer has become an ordinary cancer in urban women in India and the second most common in rural women. The numbers are expected to rise drastically by 2030, due to increased urbanization and changing lifestyles of women.

Early detection remains the most important step to counter the souring number of breast cancer cases.
However, lack of awareness in women about symptoms, screening modalities, self-examination and the current pandemic scenario has led to delays in diagnosis and treatment. The book by Fujifilm focuses on breast cancer awareness and screening, examining the capabilities and limitations of current and emerging technologies for breast cancer detection and their effectiveness at actually reducing deaths. The book also highlights different case studies signifying the role of digital mammography and how it acts as a catalyst for radiologist to review mammograms in minimal time.

Commenting on the release of the book, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “Cancer care has been a key priority of Fujifilm India’s overall health portfolio. With the rise in number of breast cancer cases in India, we believe that it is imperative to build awareness, and encourage women to take preventive actions. Through the launch of the 2nd Edition of User's Case Book on ‘Early Detection is the Key to Control Breast Cancer’, our aim is to encourage women to identify the threats, and undergo routine screening processes to curb the risk. Fujifilm along with renowned radiologists has been at the forefront in the fight against breast cancer with its best-in-class Mammography – Amulet Innovality that helps in detecting the early symptoms of cancer. Our endeavour is to enable support and lead women in this fight against cancer.

Mr. Chander Shekhar Sibal, Executive Vice President & Head of Medical Division at Fujifilm India said, “At Fujifilm, we are committed at raising awareness through our initiatives and are dedicated at promoting the early detection of breast cancer through advances in digital mammography. As part of the 2nd Edition the book, we  are looking at raising awareness about the importance of finding breast cancer at an early stage. We are hopeful that our initiative will continue to foster positive conversations around breast health amongst women. Our aimis to contribute towards an early diagnosis – through awareness and education amongst doctors and medical students – as breast cancer affects not only the patient, but their entire family as a whole.

About Fujifilm India Private Ltd
Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in innovation continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

Media contact:

PR and Media Relations - Fujifilm India Pvt. Ltd.