Fujifilm India unveils your Smartphone’s favorite companion; the all new Instax mini Link to redefine the fun of printing pictures
June 29, 2020
- Brings out the fun in converting your memories into physical creative prints with just a click
- Offers unique functions like Intuitive operability and excellent portability to broaden your photography experience
New Delhi, 29 June 2020: Fujifilm India Private Limited, a pioneer in imaging technologies, today announced the launch of the smartphone printer instax mini Link in India. The fun pocket-sized photo printer, prints credit card sized photos straight from your phone camera or photo library in just a few seconds. If you want instant photo prints without the help of a retro film-camera, look no further than the instax mini Link Bluetooth printer.
The mini Link lets you choose the best pictures from your smartphone, and stylishly presents them in a sophisticated credit card-sized instax mini film. It creates high-quality instax prints of pictures saved in a smartphone through dedicated app using Bluetooth. All with a single click of a button! Portable, speedy and super classy this printer is a match made in heaven for smartphones.
With its intuitive functions and the dedicated app, users can enjoy a variety of additional functions among friends and family, including “Video Print” for printing an exact moment in a video. The “Match Test” function, which tests your compatibility with a friend or someone special, provides a moment of anticipation while you wait for the test result to appear along with the picture on the instax print. In addition the “Party Print” function, which produces single print from multiple pictures sent from smartphones by up to five people, a fun keepsake for friends at gatherings. The printer can be a perfect tool to bring lively energy into any get-togethers.
Commenting on the launch Mr. Masaki Zenko, Head of Department, Instax said, “As our photography skills advance, thanks to Smartphones being really ‘smart’ in this area, nostalgia has taken over, with many folks going back to the basics, and printing memories on films, once again. We at Fujifilm India, deeply resonate with this sentiment and are extremely thrilled about introducing the new-age way of joy, to our instax series. The mini Link portable smartphone printer is truly the most fun tech accessory the millennials can relish in. With this new launch, we wish to add new colors and continuous innovation to what Fujifilm INSTAX is all about - young, fun and ‘kawaii’ (cute in Japanese).”
Mr Kunal Girotra, National Business Manager Instax Division, Fujifilm India added, “The Instax range of cameras and printers is one of its kind and quite unique, allowing the user to get prints instantly anywhere and at any time. It continues to be a hit amongst the younger generation. The Instax mini link smartphone printer has been developed keeping the Generation Z in mind. It has a variety of unique functions designed to make on-the-go INSTAX instant printing even easier and more fun. With our ‘Don’t Just Take, Give’ motto we are constantly committed to delivering the best of products and experiences to our customers.”
The latest and lightest entry in the world of smartphone photo printers, weighs just 200f for excellent portability. The instax mini Link also provides users the access to a number of customization tools to enhance smartphone images, such as rotation, filter selection and brightness adjustments. The tech accessory can print photos in approximately 12 seconds and is available in quirky and chic colors such as “Ash White,” “Dusky Pink” and “Dark Denim.”
The all new instax will now be available on Amazon and Flipkart and leading offline retails stores from next week at an INR of Rs. 9,999/-
*A free app compatible with Android phones and iPhones. It Overview of the new “instax mini Link”
1. Product name
(1) Smartphone printer “instax mini Link”
(2) Mini-format film “MERMAID TAIL”
(1) “instax mini Link”
- Transferring pictures from a smartphone to the printer with a dedicated app via Bluetooth connection to produce instax prints
The app allows easy photo adjustments, such as making it larger / smaller, rotating it, applying a filter or adjusting brightness, before printing it out. The printer has fast speed of about 12 seconds per print, supports continuous printing and is capable of printing about 100 pictures per charge.
- Video Print” function for printing the best frame from video
You can scroll through video frames left to right to choose the best moment for your subject, and print it out.
- Match Test” compatibility testing function, which shows the result when the picture appears on the film
This function examines your compatibility with a friend or someone special. The level of compatibility is shown in percentage. It provides a moment of anticipation while you wait for the test result to appear along with the picture on the film. The app has the “Quick diagnosis” mode to check compatibility of people shown in a randomly-selected picture, and the “Precision diagnosis ” mode that involves answering some questions in addition to shooting a photo of two people for whom compatibility is to be checked, in order to obtain a result of greater accuracy.
- Party Print” function to create single picture with photos sent from multiple people
This function connects up to five smartphones to the app, receives a picture from each of the devices and combines them into one instax print. In the “Surprise Mode,” no one knows what kind of pictures others have chosen and what the final print would look like until the images appear on the print. This generates a sense of excitement when used at a party or other events.
- Using the printer's main unit as a remote control
When taking pictures from the printer's dedicated app on your smartphone, you can use the Link's main unit to remotely control the camera operation. For example, you can zoom in by facing down the side of the power button at the center, zoom up by facing up, and release the shutter by pressing the power button. Taking a photo with a large group of people is easy with the Link, as it can be used as a remote-controller for your smartphone's camera. You can print multiple copies of a picture by holding the Link with the printout end pointing down and press the button at the center.
- Dedicated app designed for intuitive operability
Fujifilm has developed a dedicated app designed for intuitive operability such as swiping up on the smartphone screen to easily transfer a picture to the Link for printing. The app contains a variety of frame designs and allows you to combine up to eight pictures into one image in a Collage layout to produce a unique instax print.
- Receiving picture data from Fujifilm's digital cameras to produce prints
Pictures can be directly transferred from the FUJIFILM Camera Remote app to the printer's app to produce prints.
*4The FUJIFILM Camera Remote is a free app for smartphones and tablet devices, provided to users of the X and GFX Series of Fujifilm digital cameras. Pictures in a WiFi-enabled digital camera can be sent one by one to this app so that users can view them on their smartphone (tablet device).
(2) Mini-format film “MERMAID TAIL”
- This film can be used on all “instax mini” Series of instant cameras that support the “mini” format.
- The colorful design with glossy frame adds a touch of flamboyance to pictures.
- Ten films per pack
Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.
Our corporate slogan is “Value from Innovation.” Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.
Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation.”
We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – Instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.
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