Press Release - Fujifilm India appoints ace photographer Ashish Chawla as brand ambassador for their X Series range of cameras

News Release

November 4, 2019

New Delhi, 04, November 2019: Ashish Chawla as their X-Photographer for promoting its X Series range of cameras. As part of this partnership, Fujifilm India will be rolling out various brand-building initiatives with Ashish Chawla for its camera range.

The X series range was first introduced in March 2011 and continues to be a popular choice among photo enthusiasts and professional photographers across the world. Fujifilm’s cameras have been designed to break the shackles of monotony by telling to, ‘NEVER STOP.’ This philosophy comes alive with the top-notch performance and easy functionality of these cameras that have helped the brand successfully create new breakthroughs in the industry.

The company further aims to enhance X series awareness through its strategic collaboration with one of the most renowned Fashion and Fine Arts Photographer, Ashish Chawla. With his flawless photography, he commands a strong position in the photography industry. Not just that, his photography has taken him to places and his work has been widely exhibited in India, Italy and the UK. His success and personality in the industry makes him perfectly aligned with Fujifilm’s creative philosophy.

Speaking on the association, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. saidWe are very excited and optimistic to embark on this partnership with Mr. Ashish Chawla.He is the most renowned Fashion and Fine Arts Photographer in the industry and perfectly blends with our brand principles. This new relationship will not only help Fujifilm further boost it’s positioning in the industry but also amplify the awareness and excitement around the X series range of mirrorless cameras. At Fujifilm, we constantly innovate and create products that resonate with the needs of our customers. We are really excited to have him as the face of Fujifilm X Series range and are looking forward to this partnership.”

Throwing light on the association,Mr. Ashish Chawla added“My visual journey began early in life and I believe that photography is a faster and most accurate medium to create visuals. I am thrilled to be associated with Fujifilm and looking forward to capturing and experiencing the cutting-edge technology that the brand offers.This association will provide me with an opportunity to engage with the camera enthusiasts and reveal the power of innovative technology through Fujifilm’s range of X series cameras.”

About Fujifilm India Private Ltd

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

Media contact :

PR and Media Relations - Fujifilm India Pvt. Ltd

PR Agency – 20:20 MSL