January 27, 2021

Fujifilm launches mirrorless digital camera “FUJIFILM GFX100S”

-Mirrorless digital camera featuring the world's highest*1 102MP large format sensor
-A compact body packed with high-performance image stabilization mechanism and fast / accurate AF function
-Advanced portability broadening the range of shooting situations that can be captured with superior image quality on a next level

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that the “FUJIFILM GFX100S” (GFX100S) will be released in late February 2021 as the latest addition to the GFX Series of mirrorless digital cameras equipped with a large format sensor*2 about 1.7 times the size of a 35mm full-frame sensor.

The GFX100S is a mirrorless digital camera that uses the world's highest*1 102MP large format sensor and unique color reproduction technology to deliver superior image quality on a whole new level. Its compact and light weight body, weighing just 900g*3, packs up to 6.0-stops of five-axis image stabilization mechanism*4 as well as an autofocus (AF) function with a high level of speed and accuracy. It delivers portability that is unprecedented for a digital camera carrying an image sensor bigger than 35mm full-frame sensors, broadening the scope of photographic situations for its users.

The GFX100S is a innovative mirrorless digital camera that offers superior image quality easier than ever before. Rich tonal reproducibility and shallow depth-of-field unique to the large format sensor realizes three-dimensional definitions. It is a perfect choice not only for professional photographers who want to take advantage of the large sensor for added photographic expressions but also photography enthusiasts who wish to enjoy the world of 100MP images while hand-holding the camera.

*1 For commercially available mirrorless digital cameras as of January 27, 2021, according to Fujifilm.
*2 An image sensor that measures 55mm diagonally (43.8 mm x 32.9 mm) and is approx. 1.7 times bigger than a 35 mm full-frame sensor.
*3 Including a battery and a memory card.
*4 When using the FUJINON Lens GF63mmF2.8 R WR.