Fujifilm Adds New Color “JET BLACK” to “instax WIDE 400^™”

TOKYO, March 17, 2026 — FUJIFILM Corporation announces the launch of “instax WIDE 400^™” (WIDE 400) in the new color “JET BLACK”. It will be available on March 31, 2026 onward. Additionally, a camera case matching the body color will be released simultaneously.

The WIDE 400, released in July 2024, is an analog instant camera designed to be compatible with double-card-sized wide format film. With a simple operation of turning the power on with a single left turn and holding the camera and pressing the shutter button enables users to snap the wide-format photos. Additionally, its built-in self-timer has been well received by users around the world, enabling easy and convenient group shots and outdoor photography.
The camera design has been recognized for its beautiful appearance and design achieving outstanding functionality and performance, winning numerous international prestigious awards such as the “Red Dot Design Award” and the “iF Design Award”.

While retaining the same features, operability, and body design of the “WIDE 400,” a new color option “JET BLACK” is added to the lineup. Featuring a matte finish with a deep, rich black tone, “JET BLACK” conveys a calm and refined impression. This sophisticated matte black color suits a wide range of situations, from casual scenes such as outdoor activities to urban snapshot photography and formal occasions including weddings and parties.
With the addition of “JET BLACK” alongside the existing “GREEN” color, which offers a more active impression, the two-color lineup enables users to choose according to their lifestyle and shooting scenes, further expanding the versatility and range of applications of the “WIDE 400”.

Fujifilm will continue to expand the world of the instax^™ instant photo system that allows people to enjoy on-the-spot photo printing.

Since its original launch in 1998, the instax^™ series of instant cameras has embraced trends and evolving technologies with time and expanded its lineup to include not only analog instant cameras, but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital camera. The instax^™ continues to offer diverse ways to enjoy photography, broadening the user base in more than 100 countries.

• * instax, instax prints and instax WIDE 400 are registered trademarks or trademarks of FUJIFILM Corporation.

• * Please note that the contents including the product availability, specification, prices and contacts in this website are current as of the date of the press announcement and may be subject to change without prior notice.