Fujifilm wins the internationally prestigious Red Dot Design Award with 23 products
March 30, 2020
-In recognition of good design quality and functionality in products of various business fields
-High precision lens film for inkjet printing is awarded the “Innovative Product Award,” given to products with outstanding innovation potential
TOKYO, March 31, 2020 ― FUJIFILM Corporation (President: Kenji Sukeno) is proud to announce that 23 of its products, including those in the “instax” series of instant cameras and “X Series” and “GFX Series” of digital cameras have been awarded the “Red Dot Design Award: Product Design 2020”, a product design award program organized by Design Zentrum Nordrhein Westfalen based in Essen, Germany. Among them, the high precision lens film for inkjet printing “OperaPass” has won the Innovative Product Award, given to products with outstanding innovation potential.
This time, as many as 23 products in various business fields have received the honor in recognition of not only their beautiful appearances but also their design that facilitates outstanding functionality and performance.
The Red Dot Design Award is an international design award launched in 1955. The award is extended to products with excellence in design innovation, functionality, ergonomics, ecological compatibility and durability. It is recognized as one of the world's three most prestigious design awards, alongside Germany's “iF design award” and the United States' “the International Design Excellence Awards (IDEA)”. This year, there were around 6,500 entries from around the world to be judged by internationally-renowned design experts.
In developing all of its products and services, Fujifilm not only pursues product functionality and performance, but also engages in design development that leverages its superior functionality and performance. Fujifilm will continue to strive for creating new value to its products by developing designs that not only deliver beauty on exterior design but also provide outstanding operability and portability for ease of use and comfort.