Expanding the popular square format lineup!
Enjoy applying the versatile functions and stylish design to your everyday photos
Instant Camera “instax SQUARE SQ6”

New Solid Color Square Film “BLACK” - Stylish Black Frame

News Release

May 15, 2018

FUJIFILM Corporation (President: Kenji Sukeno) will launch “instax SQUARE SQ6” (SQ6) compatible with square format film as a new addition to the instax series of instant camera lineup, which allows users to enjoy on-the-spot photo printing. The various shooting functions, simple stylish design, and the square format prints suit any fashion style and allow the camera to be taken anywhere, ensuring you never miss a precious moment.
The “BLACK” frame for solid color square film will also be released on the same day. By adding the black frame to the lineup, you can enjoy shooting in a square format that emphasizes the vividness and contrast of the photos.


The SQ6 has a variety of functions that can be used in any situation. The camera has an automatic exposure adjustment function that is activated when the shutter button is pressed. It detects the ambient brightness and adjusts to provide the optimum shutter speed and flash light intensity. Even in a dark room, subjects and the background can be shot vividly and clearly. When taking a selfie, simply set the camera to selfie-mode and the settings will be adjusted to the optimum focus and brightness. There is also a self-shot mirror attached to the side of the lens allowing you to check the shooting range. Tripod holes in the bottom of the main unit and a timer can be also useful for group photos. Furthermore, to cover every situation, the camera has three modes. The “Double Exposure Mode” allows two photos to be overlapped on a single film when the shutter button is pressed twice, the “Macro Mode” can take short-range photos up to a minimum of 30cm, and the “Landscape Mode” can be used to take long-range landscape photos. It also includes three flash color filters (orange/purple/green) that once placed over the flash will change the color of the overall photo, allowing you to achieve a more unique and textured photo.

The camera is designed simple yet stylish. There are three color variations with pearl white to suit any style, blush gold for an elegant touch, and graphite gray for a cool and calm feel. The ring around the lens has a metallic finish and is matched to the color of the main unit. The knurled* surface not only makes the camera easy to hold but is also a great part of the design. The design allows you to choose the camera that suits your style and fashion.

<About square format>

  1. Allows more of the background and atmosphere to be included in the photos with wider photo range compared to card sized instax mini film
  2. Allows you to make memorable photos by utilizing “1 to 1” aspect ratio

Last year, Fujifilm released the square format film “instax SQUARE Film” and the hybrid instant camera with corresponding image processing and editing functions. There was the market needs to expand the lineup of cameras compatible with the square format.

The products of instax series are being used mainly by youth all over the world since 1998, and the cumulative shipments have exceeded 30 million units across the globe. Fujifilm will continue to spread the instant photo system “instax”, which allows everyone to “enjoy printing photos as they take them,” around the world.

  • * The small ridges and grooves on the surface of the camera.

1. Product Name

(1) Instant Camera “instax SQUARE SQ6”
Pearl White/Blush Gold/Graphite Gray (available in 3 colors)
(2) Square format film “instax SQUARE Film” BLACK

2. Release Date

Scheduled to expand selling countries / regions from May 25, 2018

3. Price

Open price

4. Main Features

(1) “instax SQUARE SQ6”
a) Simple Stylish Design
Adopted a simple and stylish design. The design allows you to choose the camera that suits your style and fashion sense.

b) Equipped with multiple shooting functions

  • Auto Mode (standard)
    The camera has an automatic exposure adjustment function that detects the ambient brightness and adjusts to the optimum shutter speed and flash light intensity when the shutter button is pressed. Even in a dark room, subjects and the background can be shot vividly and clearly.
  • Selfie Mode
    Adjusted to the optimum focus and brightness for self-shooting.
  • Exposure Adjustment
    The brightness and darkness can be adjusted.
  • Macro Mode
    Allows short-range shooting up to a minimum of 30cm.
  • Landscape Mode
    Allows long-range shooting from a minimum of 2m
  • Double Exposure Mode
    By pressing the shutter twice, two images can be overlapped on one film.
  • Self-timer
    The self-timer function allows for group photos.
  • Flash Off
    Turning the flash off allows photos to be taken with natural light.

c) Includes three flash color filters (Orange/Purple/Green)
Attaching a filter over the flash will give your pictures a unique and textured coloring.


(2) “instax SQUARE Film” BLACK
a) The film can be used in any instax SQUARE series camera with the square format applied.
b) The entire frame is a solid black, allowing the photos to stand out with the contrast.
c) Each pack has 10 film prints.

5.Main specifications

(1) “instax SQUARE SQ6”


Fujifilm Instant Film “instax SQUARE Film (available separately)


Retractable lens, 2 components, 2 elements, f = 65.75 mm, 1:12.6


Inverted Galilean finder, 0.4 x, with target spot


Motor-driven 3-range switching (0.3 m - 0.5 m/1 ft. - 1.6 ft., 0.5 m - 2 m/1.6 ft - 6.6 ft.,
2 m/6.6 ft. and beyond), Macro Mode (0.3 m - 0.5 m/1 ft. - 1.6 ft.) Normal Mode (0.5m - 2 m/1.6 ft - 6.6 ft.) Landscape Mode (2 m/6.6 ft and beyond)

Shutter Release

Programmed electronic shutter release, 1.6 sec - 1/400 sec.

Exposure Control

Automatic, Interlocking range (ISO 800) : LV 5 - LV 15.5,
Exposure compensation: ±2/3 EV

Film Feeding Out


Film Developing Time

Approximately 90 seconds (Varies depending on the ambient temperature)


In Macro mode: Built-in, automatic electronic flash
In a mode other than Macro mode: Always flashing
Charging time: 0.2 sec - 7 sec (using a new battery), Flash charging indicator,
Effective flash lamp range: 0.3 m - 2.7 m/1 ft. - 8.9 ft.


Electronically controlled, approx. 10 second delay, Can be stopped mid-run

LED Display

Shooting mode (Auto, Selfie, Macro, Landscape, Double exposure), Brightness adjustment, Flash suppressing, Self timer Mode

Power Supply

Two CR2/DL CR2 lithium batteries
Capacity: Approximately 30 instax SQUARE 10-pack film packs with new CR2/DL CR2 lithium batteries


Film pack confirmation window, tripod socket (tripod sold separately)

Dimensions & Weight

118.7 mm x 128.1 mm x 58.1 mm/4.7 in. x 5.0 in. x 2.3 in. (not including protrusions)/393 g/13.9 oz. (without battery, strap, and film pack)


Two CR2/DL CR2 lithium batteries, Shoulder strap, Three flash filters

  • * Specifications are subject to change for improvement.

(2) “instax SQUARE Film” BLACK

Screen size

62mm x 62mm (L x W)

Film size

86mm x 72mm (L x W)

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ZIP: 35.4MB


Media Contact:

FUJIFILM Corporation
Corporate Communications Division

Customer Contact:

Please contact your nearest Fujifilm office.
For information on Fujifilm subsidiaries and distributors, please access the following URL.

  • * Please note that the contents in this website are current as of the date of the press announcement and may be subject to change without prior notice. Information in each release, including the product availability, specification, prices, contacts, are those at the time of publication.