FUJIFILM SQUARE showroom wins award for excellence “Art of Moment Award” at Mécénat Awards 2018
October 25, 2018
Since the company's founding, Fujifilm has consistently communicated the wonder, joy and emotion of photography, as well as the importance of preserving photographs, in order to preserve and sustain the culture of photography. In 1957, the Fuji Photo Salon opened in Ginza, Tokyo, as a place for high-quality works from both professional and amateur photographers to go on display. Since the 2000s, as the digitalization brought a rapid decline in demand for photographic film, Fujifilm once again declared a commitment to strive for the further enhancement of the culture of photography even as the photographic film industry as a whole stood at a crossroads, promising to continue the company's photography business. In 2007, concurrent with the relocation of the company's headquarters to Tokyo Midtown, the Fuji Photo Salon was renamed FUJIFILM PHOTO SALON, other facilities including the Photo History Museum were added, and the facility reopened as FUJIFILM SQUARE with an expanded exhibition space. FUJIFILM SQUARE is now enjoyed by guests of a wide variety of different ages, who come to view a diverse range of exhibitions including not only famous historic photographs but also photographs taken by popular young photographers for social media as well as photographs taken using instax, Fujifilm's popular instant camera system. In addition, FUJIFILM SQUARE holds various events including commentaries on the photographic exhibits. These occasions have proved popular with visitors as a means of deepening their understanding of the works on display.
In 2014, to celebrate the 80th anniversary of the company's founding, Fujifilm launched the Fujifilm Photo Collection, a collection of specially selected photographs from each of 101 influential photographers in Japan from the end of Edo period through to the modern day. By exhibiting this unique collection at museums around the country, Fujifilm has helped draw attention to the artistic value of these works while also promoting understanding of the history of photography in Japan.
FUJIFILM SQUARE received the award in recognition of the two points listed below:
- For many years, FUJIFILM SQUARE has exhibited photographs, providing a venue for their appreciation by the public, working to communicate the philosophy that a photographer is an “exhibitor” and those viewing photography are “appreciators of the art”, providing an opportunity for a photographer and viewer to experience an emotional connection through these artworks, thereby contributing to the growing awareness and appreciation of the culture of photography.
- By creating opportunities for the exhibition of timeless precious photographs, and communicating to “appreciators of the art” in an easily understandable manner appropriate for our times the essence of photography as a means of recording events as well as an artistic medium, FUJIFILM SQUARE is continuing to pursue new possibilities for upholding and further fostering the culture of photography.
FUJIFILM SQUARE contributes to art and culture through various activities but this is not possible through the work of Fujifilm alone. It became possible together with the wonderful photographic works provided by the various exhibitors and many people who come to visit the venue and appreciate photography. Fujifilm is committed to continuing to communicate true value of photography and, through its activities at FUJIFILM SQUARE, Fujifilm will continue working to achieve the further development of the culture of photography.
Through the further development of leading-edge, proprietary technology, Fujifilm is striving to provide new value, contributing to the resolution of various social issues, while also being committed to ongoing growth and innovation and will never stop evolving.
For further information on FUJIFILM SQUARE, please visit http://fujifilmsquare.jp/en/
[ Japan Mécénat Awards ]
- In 1991, the Association for Corporate Support of the Arts founded these awards, which recognize highly beneficial projects by corporations and corporate foundations for the support of the arts, with the aim of encouraging corporate patronage of artistic projects and increasing public interest in these activities.
- The awardees are decided on the basis of an evaluation that covers the company's ingenuity and making use of its managerial resources, the involvement of the company in the arts, culture and the wider community, the company's attitude to continuing and expanding the activities, and the activities' degree of importance in contributing to the arts and wider culture.
- This year's awards, entitled “This is MECENAT 2018”, attracted 152 entrants. A town of third-party experts selected a total of seven awards, namely, the Grand Mécénat Award, five Awards for excellence and the Award Granted by the Commissioner for Cultural Affairs.