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Photokina 2012

Photokina 2012, COLOGNE, GERMANY, September 18 - 23, 2012

Under the slogan “Photography. Unlimited.”, Fujifilm Corporation is exhibiting a diverse array of new products and services at Photokina 2012. We very much hope that our lineup of new products and services will serve to further enhance your enjoyment of photography.

About the slogan “Photography. Unlimited.”

Fujifilm's slogan for this year's Photokina is “Photography. Unlimited.” — a slogan that encapsulates Fujifilm's ability to offer a diverse array of exciting products and services made possible by the company's proprietary, leading-edge and innovative technologies. The slogan also reflects the unlimited potential of photography to provide such value-added benefits as convenience, diversity and fun, and the ability of photos to enhance people's lives.

[Image] About the slogan “Photography Unlimited”

X Series

X-E1 (Camera and Accessories)

Following hot on the heels of the highly acclaimed X-Pro1, the FUJIFILM X-E1 premium interchangeable-lens camera boasts the same 16 megapixel APS-C X-Trans CMOS Sensor with top-class OLED electronic viewfinder, a smaller body with built-in flash and the same X mount for the Fujinon XF lens range.

[Image] X-E1 (Camera and Accessories)
Press Release
Product Information


[Image] XF1
Press Release
Product Information

XF Lens (14mm / 18-55mm)

Fujinon XF lenses are the pinnacle of Fujifilm's optical design technology, with top quality all-glass construction including aspheric lens elements. Developed with particular attention to corner resolutions and vignetting, the Fujinon XF lens lineup eliminates chromatic aberration.

X-Pro1 Firmware

Fujifilm is proud to announce the release of improved firmware, for the Fujifilm X-Pro1 designed to enhance the user's photographic experience.By installing the new firmware, consumers will see a significant improvement in speed of Auto Focus, improved manual focus and processing/writing speeds.

Press Release

Frontier Dry Minilab DL650 PRO

The Frontier Dry Minilab DL650 Pro offers outstanding features in an inkjet minilab with its newly developed 6-color ink system for enhanced print quality and higher productivity, and production flexibility with the addition of various paper sizes and weights.

New Phaser® 6270

New Phaser® 6270 features “Borderless Print” which enables retailers to offer higher grade photobooks, calendars and folded cards quickly and easily.

Thermal Photo Printer “ASK-300”

Perfect instant printing solution for retailers and event photographers featuring “Matte Printing Mode” and “High Quality Mode” to expand the variety of services offered with easier operation.

Fujicolor Crystal Archive Album High Definition Paper (Reference exhibit)

Album paper with full minilab adaptability, advanced blocking prevention layer and excellent fingerprint protection. The new paper includes an advanced anti-blocking technology*, especially for usage in hot and humid conditions, and can be used in the full range of minilab printing equipment.

  • * Technology that prevents fingerprints and blocking.
Press Release

Image Organization Technology (Reference exhibit)

Image Organizer, which enables a more convenient use of digital images, features an “Image Selection Support Function” to simplify complicated operations to select images, and an “Automatic Layout Function” that makes layout processes for Photobooks easier and more efficient.

Press Release

Photo Product Partner Program

The program offers a Software Development Kit, which enables developers to create mobile applications that can access Fujifilm's print service. This program also provides rewards from sales made through the applications.

Press Release

New on-site ordering software “Order-it Lite”

On-site control center leads to success, introducing a wide variety of photo specialty products.


New On-site Solution Package for Photo Speciality Products

The package includes “Xerox Phaser® 6270 Photobook printer” which can produce vibrant high quality "photo-like" prints, and “order-it lite” which enable consumers to order various kinds of photo specialty products on-site. The new solution responds to the growing demand of retailers to provide easy on-site operation, low-cost, high grade photo specialty products.

Instax mini 8

The newly introduced instax mini 8 is slightly smaller and slimmer version of the instax mini 7S, though it maintains the simple design concept of its predecessor. In addition, the viewfinder has been improved for enhanced subject viewing. There is also a new high-key mode that enables users to take brighter photos.

Booth Map

[Image] Booth Map

Fine Art Photography

With the key phrase “Photographic Artwork with the X-series,” this corner exhibits photographic works that reveal the worlds of four leading international photographers active in the artistic and advertising fields. This exhibition brings together four photographers — each a prominent player in his own particular genre — under a common theme, and provides visitors with an unprecedented opportunity to experience the very latest, cutting-edge photographic expressions. After its debut at Photokina, this exhibition is scheduled to go on display at major cities in Europe, the United States and Asia.

Featured Exhibitors

Stephen Shore

Born in 1947

Lives in New York state

Stephen Shore began photographing at age eight, and at fourteen sold three prints to Edward Steichen (then director of the Metropolitan Museum of Art in New York). Shore left a Manhattan prep school during twelfth grade, and spent 1965 through 1969 documenting Andy Warhol's factory. In 1971 the Metropolitan Museum of Art exhibited Shore's work in the institution's first-ever single artist show by a living photographer. In 1976 the Museum of Modern Art in New York exhibited his color work. Shore is the recipient of a John Simon Guggenheim Memorial Fellowship (1975), two National Endowment for the Arts Fellowships (1974 and 1979) and Aperture Award (2005). The George Eastman House mounted his first retrospective, Stephen Shore: Photographs 1973-1993, in 1996. His work is included in such collections as the Metropolitan Museum of Art, New York; Museum of Modern Art, New York; Museum of Fine Art, Houston; Seattle Art Museum, Washington; and Yale University, New Haven, Connecticut. Shore resumed photographing in black-and-white in 1991, and more recently has begun shooting with a digital camera and printing small iphoto books. Throughout his numerous books and exhibitions, Shore has referenced popular photography, and he has been highly influential in introducing snapshot photography to galleries and museums.

William Eggleston

Born in 1939

Lives in Memphis, TN

William Eggleston is one of the most influential photographers in the history of the medium. He is regarded as a pioneer among contemporary photographers in the exploration of the artistic potential of color photography. He took his first black-and-white photographs at age 18 and soon became serious about photography, though he never studied it formally. His first color work was shot in 1964 in color negative film, but in the late 60s he began to use color transparency films. His 1976 one man exhibition at the Museum of Modern Art, New York is credited with making color photography a legitimate artistic medium. Over the course of his career, he has been the subject of dozens of books, exhibitions in museums and documentary films. He also has been working on commissioned projects from artists, cooperates and museums such as David Byrne, Coca-Cola and Cartier Foundation of Photograph. The recipient of the 1998 Hasselblad Foundation International Award and his works have been part of permanent collection of various museums such as J, Paul Getty Museum, Los Angeles; Metropolitan Museum of Art, New York; Museum of Modern Art, New York; National Museum of American Art, Washington DC; Tokyo Metropolitan Museum of Photography, Tokyo; and Victoria and Albert Museum, London.


Nan Goldin

Born in 1957

Lives in New York and Paris

Nan Goldin is one of the most influential female photographers working today, and in 2002 The New York Times described her pictures "as influential as any in the last twenty years" for their influence on fashion and fine art.
As a teenager in Boston in the 1960s, then in New York starting in the 1970s, Nan Goldin has taken intensely personal, spontaneous, sexual, and transgressive photographs of her family, friends, and lovers. In 1979 she presented her first slideshow in a New York nightclub, and her richly colored, snap-shotlike photographs were soon heralded as a groundbreaking contribution to fine art photography. The Ballad of Sexual Dependency — the name she gave her ever-evolving show — eventually grew into a forty-five-minute multimedia presentation of more than 900 photographs, accompanied by a musical soundtrack. 
Her work has been the subject of two major touring retrospectives: one organized in 1996 by the Whitney Museum of American Art and another, in 2001, by the Centre Pompidou, Paris, and Whitechapel Art Gallery, London. Recent exhibitions include the slide and video presentation Sisters, Saints & Sybils at La Chapelle de la Salpêtrière, Paris, and her contributions to the 40th Les Rencontres d'Arles in 2009. Goldin was admitted to the French Legion of Honor in 2006 and received the Hasselblad Foundation International Award in 2007. The Ballad of Sexual Dependency was most recently presented live in Turbine Hall at Tate Modern, London, in 2008, and the slideshow was installed in the exhibition Here is Every. Four Decades of Contemporary Art at The Museum of Modern Art, New York, September 2008 to March 2009. Her Scopophilia exhibition is currently part of Patrice Chéreau's special program at the Louvre. Goldin lives and works in Paris and New York.

Ryan McGinley

Born in 1977

Lives in New York, NY.

New Jersey native Ryan McGinley began documenting his friends and Lower East Side subculture in New York City when he was a teenager. The fine art community took notice of his work when he printed a fifty-page, inkjet book entitled The Kids Are Alright in 1999. His large-format color photographs soon graced the walls of the Whitney Museum of American Art, where he was the youngest person ever, at the age of 25, to be given a solo exhibition. McGinley's work has since appeared in prestigious publications such as the New York Times Magazine, W, French Vofue and Interview allowing him to broaden his subject-matter to include Olympic athletes, artists and other visionaries in their familiar settings. An exhibition at P.S.1/MoMA established him as one of America's preeminent young photographers. His subsequent photographic series, have run from large scale road trip productions, caves and intimate studio portraits. All of this is a testament to his ever-evolving aesthetic and maturity as an artist. His works are part of permanent collection of Guggenheim Museum (New York), San Francisco Museum of Modern Art (San Francisco), and Whitney Museum of Modern Art (New York). He has shot advertising campaigns for clients such as Missoni, Stella McCartney, Balenciaga, Microsoft, Levis, Pringle and L'Oreal. A career retrospective, Ryan McGinley, will be published by Rizzoli International this summer.


Stage Events

On a specially erected stage in the Fujifilm booth, a series of discussions available for the public to attend will take place on Fujifilm's X-series of digital cameras. Participants include several globally-renowned photographers active in the fields of documentary, commercial and fashion photography, and the star guest is Gueorgui Pinkhassov, a member of the world-famous Magnum Photos cooperative. Each guest speaker will introduce a number of photographic works taken with X-series cameras, and relate his/her own personal impressions of the cameras. In addition, various photographers will hold workshops on the benefits of the premium interchangeable lens cameras, the X-Pro1 and the X-E1.

Photographers (scheduled)

  • Gueorgui Pinkhassov
  • Andrea Klarin
  • Zack Arias
  • Ken Miller
  • Harald Schmitt
  • Bernd Ritschel
  • Robin Preston
  • Piet van den Eynde
  • Peter Hawk

*Please note timetable is subject to change without notice.

Featured Photographers

Gueorgui Pinkhassov

Gueorgui Pinkhassov

Pinkhassov's interest in photography began while he was still at school. After studying cinematography at the VGIK (the Moscow Institute of Cinematography), he went on to work at the Mosfilm studio and then as a set photographer.

In 1978 Pinkhassov joined the Moscow Union of Graphic Arts and obtained the status of an independent artist. His work was noticed by the prominent Russian filmmaker Andrei Tarkovsky, who invited Pinkhassov to the set to make a reportage about his film 'Stalker'(1979).

Pinkhassov moved permanently to Paris in 1985. He joined Magnum Photos in 1988. He works regulary for the international press, particularly for Geo, Actuel and the New York Times Magazine. His book, Sightwalk, explores individual details, through reflections or particular kinds of light, often approaching abstraction.


Andrea Klarin

Andrea Klarin

Born in Belgrade ( ex-Yugoslavia ) on August 15th, 1972

At the age of 18 the photography became my passion and I decided to pursue when I was 22.
I studied photography for 3 years in Brussels ( Belgium ) at INRACI. Now I work and live mainly in Paris.

I describe my work as, "the constant need to move and evolve!" It is a continuous search for something that is "in the air" and that reflects on the world around you.

These are some of the characteristics of the fashion world that reflects also on all the aspects of the contemporary world through the art, music, architecture, design and photography!
The idealization of beauty and perfection could briefly characterize my world of esthetics. I don't try to represent the reality but I try to filter it and through the imaginary worlds express various sides of elegance, chic and glitter.

For me the most important thing about my work is not to think of it as singular since it is a product of teamwork!
I am very attached to my team and I consider their work equally important as mine!
"Team" for me means being surrounded by people that you appreciate both professionally and humanly!

Serenity is the key word.


Zack Arias

Zack Arias

My name is Zack Arias and I am an editorial and commercial photographer based in Atlanta, GA.

While I've been working in the music industry for the past seven years I'm now branching into more editorial work and advertising.
You can boil it down to, "I photograph people in studio and on location."

My style and approach is simple, straightforward, bold, classic, true, and straight from camera.
My greatest talents are the ability to mix with any class of people and to get nervous subjects to relax in front of my camera.
I can handle any technical difficulty you can throw at me.
I once heard that a photographer's job description is "problem solver".
I would have to agree with that.


Ken Miller

Ken Miller

Ken Miller is a curator and editor who advises commercial and private clients.

In 2012, Ken has curated global photography exhibitions for FUJIFILM's X-series cameras. In 2011, he curated fashion week content for Milk Studios, with support from Leica cameras and In 2010, Ken curated a 'UT' shirt series featuring black and white photography for the apparel brand Uniqlo. In 2009, he was consulting curator for an auction of young artists by the Phillips de Pury auction house. In 2008, he curated a series of fashion week conversations for MINI Cooper cars. In 2007, he curated art, fashion and technology conversations for Robert DeNiro and Jane Rosenthal's Tribeca Enterprises.

Ken previously declined attending the London School of Economics to instead become Editor in Chief of Tokion magazine. Tokion quickly became a leading design, arts, and style magazine, with international editions in English and Japanese. In 2003, Tokion founded Creativity Now, an annual arts and media conference in New York and Tokyo that won Ad Age's Vanguard Award. In 2007, Abrams Image published Revisionaries, A Decade of Art in Tokion, described by Teen Vogue as “a powerful distillation of contemporary culture.”

In 2009, Ken was author of SHOOT, a photography compilation for Rizzoli; SHOOT was supported with events and exhibitions at the New Museum in New York, Tate Modern in London, Colette in Paris, Ullens Center for Contemporary Art in Beijing, and PARCO in Tokyo, among many others. In 2012, Ken is co-editor of Opening Ceremony, a fashion monograph from Rizzoli International. He is creative director at large for digital and production agency ALLDAYEVERYDAY, working with clients such as Standard Hotels, Land Rover, Aldo and Club Monaco.