Fujifilm sets its highest record with 23 products winning the internationally prestigious “iF Design Award”
-Recognized for beautiful appearance, advanced performance and excellent operability in products of various business fields
April 26, 2021
TOKYO, April 27, 2021 – FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that 23 of its products in various business fields including the instax series of instant cameras, the X series of digital cameras and endoscopic diagnosis support function CAD EYE™ have been awarded the “iF Design Award 2021”, sponsored by the iF International Forum Design (Hannover, Germany).
Fujifilm sets its highest record with 23 products winning the prestigious award in recognition of not only the products’ beautiful appearance but also their design that achieves advanced performance and excellent operability.
The iF Design Award is a prestigious international design award launched in 1953, and is considered one of the top three global design awards, alongside “Red Dot Design Award” in Germany and “the International Design Excellence Awards (IDEA)” in the United States. This year, there were 9,509 entries from 52 countries and regions around the world.
In developing all of its products and services, Fujifilm not only pursues functionality and performance, but also strives to develop designs that bring out the best of the advanced functionality and performance. Fujifilm will continue to work on creating design that has beautiful appearance and reflects commitment to offering operability for ease of use and comfort, thereby creating new product values.
With attention firmly on design excellence as one of the product values, Fujifilm will continue to develop superior products, encouraged by the honor of having many products chosen for the iF Design Award.