Fujifilm launches new Hybrid Instant Camera “instax SQUARE SQ20”

- Catch and print the best moment and enjoy dynamic photos in a stylish square format

News Release

September 24, 2018

[Photo]Fujifilm launches new Hybrid Instant Camera “instax SQUARE SQ20” <Beige> < Matte Black>

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that it will launch “instax SQUARE SQ20” (SQ20) compatible with square format film as a new addition to the instax series of instant camera line, which allows users to enjoy on-the-spot photo printing. The SQ20 will be available on October 20, 2018. The SQ20 has added a new feature of “Motion Mode” which can print the best moment of moving subjects easily for enjoying dynamic photos, in addition to the characteristic features of image editing and processing. The stylish and easy-to-hold design allows you to take it anywhere, ensuring you never miss a precious moment.

[Photo]Motion Mode/Motion Mode with Sequence filter/Time Shift Collage/Collage

Fujifilm introduced the instax SQUARE SQ10 in May 2017, the first model equipped with a digital image sensor and digital image processing technology. Its diverse image-editing and processing capabilities and its high image quality have made the SQ10 very popular among people around the world, as a square-format instant camera for creative photography.
The SQ20 inherits the basic functions of SQ10 and offers a wide variety of additional functions that allow you to enjoy both taking and printing photos. A new function called the “Motion Mode” allows you to take a video (max 15 seconds) of children or pets, and then easily pick and print your favorite moment of them. The new filter “Sequence” of the Motion Mode can take dynamic and dreamy photos adding sequence effect to the image.
The “Time Shift Collage” can take 4 images with a time lag by pushing a shutter button only once. It allows you to enjoy the new photo shooting experience of taking photos looking at 4 frames having a time lag. The “Collage” shooting mode also stimulates your creativity, in which one frame is divided irregularly and you can shoot different images for each divided frame to make one complete photograph.


The camera has the first zooming function (4.0 x) within the instax series. There is also a self-shot mirror attached to the side of the lens allowing you to check the shooting range.

The camera is stylish, easy-to-hold and easy-to-shoot by placing shutter buttons in both sides of the camera allowing you to shoot with your right or left hand. There are two color variations with matte black to suit any scene and style, and beige for an elegant and fashionable feel.
Since 1998, the instax series product line has been used all over the world and has been particularly embraced by a young demographic. Cumulative shipments have exceeded 30 million units worldwide. Fujifilm will continue to spread the instant photo system “instax,” which allows people across the globe to “enjoy printing photos as they take them.”

1. Product Name

Instant Camera “instax SQUARE SQ20”
Beige/Matte Black (available in 2 colors)

2. Release Date

Scheduled to expand selling countries / regions from October 20, 2018

3. Price

Open price

4. Main Features

a) “Motion Mode” allows you to easily pick and print your favorite moment from the video (max 15 seconds)

  • Frame Grab
    By taking a video (max 15 seconds when taken with microSD* ) and using the dial on the back-side of the camera, the camera allows you to print easily the best moment of moving subjects.
  • * You can take a video of 3 seconds when using built-in memory.
  • Various new filters for Motion Mode
    - Sequence: It adds sequence effect to the image, allowing you to take dynamic and dreamy photos.
    - Film Frame: Frame designed from the image of motion picture film makes your picture look like as if it is a scene from a movie.
    - Retro: You can shoot picture with sandy noise as you see in old movies, giving the photo a retro look.

b) Various shooting mode inspires your creativity

  • Standard: standard still image. Flash turns on automatically in low light.
  • Bulb: holds shutters open for as long as you depress the shutter button. Best for shooting night scenes.
  • Double exposure: can superimpose two different images in a single photo by releasing the shutter twice.
  • Split: divides one frame into regular pattern and shoot different images for each divided slot to complete as one photo. You can choose a division pattern from 2 vertical divisions, 3 horizontal divisions, 4 vertical and horizontal divisions and 9 vertical and horizontal divisions.
  • Collage: divides one frame irregularly and you can shoot different images for each divided frame to make one complete photograph
  • Time Shift Collage: can take 4 images with a time lag at pushing a shutter button only once. It allows you to enjoy the new photo shooting experience of taking photos looking at 4 frames having a time lag at one time. The time lag among images can be adjusted up to 2.0 seconds by 0.2 seconds.

c) Other shooting features

  • 4.0 x digital zoom
    The camera has the first zooming function within instax series.
  • Self-shot mirror
    A self-shot mirror attached to the side of the lens allows you to check the shooting range.

d) Stylish and sophisticated design

The camera has an iconic design and a thin, round, symmetrical shape for easy holding. It has a dual shutter system with two shutter buttons — one on the right and one on the left. The design of lens ring and around the ring that looks like water ripples not only makes the camera easy to hold but is also a great part of the design.

<Photo editing features>

Filters for Motion Mode
[Photo]Filters for Motion Mode
Filters - Part Color
[Photo]Filters — Part Color

5.Main Specifications

Image sensor

1/5-in., CMOS with primary color filter

Effective pixels

1920 x 1920

Storage media

Built-in memory, microSD / microSDHC memory card

Recording capacity

Built-in memory: Approx. 50 files for still image, Approx. 30 sec for video
microSD / microSDHC memory card: Approx. 1000 files per 1 gigabyte

Recording capacity for video

microSD / microSDHC memory card: Approx. 3 min per 1 gigabyte

File system

Still images: Compliant with Design Rule for Camera File System (DCF), Exif Ver.2.3, Compliant with JPEG and PIM
Video: 800 x 800 x 15 fps H264 (no sounds)

Focal length

Fixed as 33.4mm (35-mm format equivalent)



Auto focus system

Single AF (Contrast-detect TTL, equipped with AF illuminator)
Continuous AF (only for video)

Focus range


Shutter speed

1/7500 sec. to 1/2 sec. (Auto), maximum 10 sec. in Bulb mode


ISO 100 to 1600 (Auto)

Exposure control

Programmed AE


256-segment through the lens (TTL) metering, Multi metering

White balance



Auto / Compulsory flash / Suppressed flash
Effective range: Approx. 50 cm to 2 m

Shooting mode

Standard, Double exposure, Bulb mode, Split, Collage, Time Shift Collage


Approx. 10 sec. / Approx. 2 sec.

Image effect

For both still images and video: 16 filters, Brightness adjustment, Vignette
Dedicated to video: 3 filters
Dedicated to still images: 2 filters

Playback function

Trimming, Multi image playback


FUJIFILM Instant Film “instax SQUARE” (Purchased separately)

Photo capacity

10 prints / pack

Film size

86 mm x 72 mm

Image size

62 mm x 62 mm

Supported image size

800 x 800 dots

Printing solution

12.5 dots/mm (318 dpi, 80 µm dot pitch)

Printing levels

256 levels per color (RGB)

Supported image format

JPEG (Some images saved with a photo editing / processing software may not be displayed or printed.), Still image can be extracted from video

Printing time

Approx. 12 seconds

Print timing

Printing shortly after shooting / Printing after selecting image

Printing function

Images on built-in memory / microSD card


Printable up to the past 50 prints
(Up to 50 images stored in print history)

Digital zoom

Up to 4.0 x in shooting/printing

LCD monitor

2.7-in. TFT color LCD monitor
Pixels: Approx. 230k-dots

Input/Output terminals

Micro USB Micro-B (For charging and data communication)


Lithium ion battery (built-in, cannot be removed.)

Charging function


Printing capacity

Approx. 100 prints (From when the battery is charged fully)

  • * Varies depending on the conditions of use.

Charging time

Approx. 2 to 3 hours (Using 0.5 A USB port)

  • * Varies depending on air temperature.


119 mm x 127 mm x 50 mm (W x H x D)


390 g (excluding film pack and storage media)
450 g (including film pack and storage media)

  • * Specifications above are subject to change for improvement.
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Media Contact:

FUJIFILM Corporation
Corporate Communications Division

Customer Contact:

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