Global branding campaign


MORE SMILES logo and four photos Above: a couple taking a photo. Right:A serious man checking a semiconductor chip Left:Woman with a look of relief in a hospital room Bottom:Woman making a presentation with a smile

Since our foundation the Fujifilm Group has transformed into a global innovator in Healthcare, Electronics, Business Innovation, and Imaging.

We have created value from innovation by bringing diverse ideas, unique capabilities, and extraordinary people - who achieve their aspirations and give smiles to the world - together.
This is at the heart of the Fujifilm Group’s Purpose – Giving our world more smiles.

MORE SMILES is a call to action that conveys what the Fujifilm Group does to fulfill our Purpose and articulates the positive impact we have on people and society.

At Fujifilm, innovation is what we do. Smiles are why we do it.