Fujifilm Launches Analog Instant Camera instax mini 13 with a Rounded, Pop-inspired 3D Design and New Self-Timer for Greater Freedom in Posing, Framing, and Shooting Distance Selfies

Bangkok, 17 March 2026 — FUJIFILM (Thailand) Ltd. announces the launch of “instax mini 13” (mini 13) under ‘time for the unexpected’concept, a new entry model in the instax series of instant cameras, allowing users to enjoy on-the-spot photo printing. It will be available in Thailand on 31st March 2026. Alongside the mini 13, a range of matching accessories will be released simultaneously, including camera cases matching the body colors, the mini format film “PASTEL GALAXY” featuring vivid glossy colors gradations, and an album for instax mini format film. 

The mini 13 is an analog instant camera that enhances the design and features of the instax mini 12 (mini 12), which enables users to easily and beautifully capture images exactly as intended through simple operation. The camera body features a pop-inspired design with a soft, rounded 3D form, making it an item users will want to carry with them as a fashion accessory.

The mini 13 offers simple operation—just turn the lens to power on, frame your shot, and press the shutter button—and now features newly added 2-second and 10-second self-timers. The 2-second timer lets you enjoy selfies by preparing your expression and pose without worrying about camera shake when pressing the shutter button. Meanwhile, the 10-second timer expands your freedom to experiment with poses, framing, and shooting distance by allowing you to place the camera down to capture full-body shots and more.

Fujifilm will continue to expand the world of the instax instant photo system that allows people to enjoy on-the-spot photo printing.

1. Product Name

(1) Instant camera “instax mini 13” (available in 5 colors)

(3) instax mini format film “PASTEL GALAXY”

The camera body features a playful design characterized by a rounded, 3D shape, making it appealing as a fashion accessory. A metallic silver logo adds an eye-catching accent to the front of the camera, while the sides feature a clean, band-wrapped design adorned with a large logo, reflects careful attention to detail.

The camera is available in five translucent pastel colors: Dreamy Purple, Candy Pink, Frost Blue, Lagoon Green, and Clay White.

The newly added 2-second and 10-second self-timers expand the freedom of posing, framing, and shooting distance when taking selfies. Turning the self-timer lever on the shutter button sets the 2-second timer. By holding the lever turned for 2 seconds and then releasing it, the 10-second timer is activated. The 2-second self-timer is ideal for handheld selfies, while the 10-second timer is perfect for placing the camera down to capture the shot.

The addition of the “Camera Angle Adjustment Accessory” makes it possible to adjust the camera angle and easily enjoy self-timer shooting without the need for a tripod.

Featuring the popular “Close-up mode” and “Automatic Exposure” functions introduced in the mini 12, the mini 13 makes it easy for anyone to capture beautiful shots just as intended. The “Close-up Mode”, ideal for close-range shots and selfies, includes parallax correction that adjusts the viewfinder’s framing to match the actual print area, allowing you to shoot accurately without shifting the focus from the center of the viewfinder. Additionally, the “Automatic Exposure” function automatically adjusts shutter speed and flash intensity to ensure optimal brightness according to the shooting scene.

<Close-up mode>

< Automatic Exposure >

With the “Automatic Exposure” function, photos can be taken with optimal brightness in both bright conditions and low-light conditions

instax UP! Smartphone App
In March of this year, we updated our smartphone app "instax UP!" which allows users to easily and beautifully digitize their instax prints. In this updated version, AI has been adopted in the scanning function, significantly improving scan accuracy and enabling easy, clean digitization of instax prints regardless of background color or print orientation. Users can easily digitize instax prints taken with the mini 13 and share them on social media using instax UP!

Price and Availability
The instax mini 13 will be available in Thailand from 31st March 2026 onwards at a price of THB 2,690, alongside accessories including a camera case priced at THB 490, PASTEL GALAXY film priced at THB 365, and a mini album priced at THB 290, through Fujifilm channels and its official distributors.

A Surprise Drop: instax WIDE 400 in a New Color “JET BLACK”
FUJIFILM (Thailand) also introduced a striking new addition color “JET BLACK” to the instax WIDE 400 lineup. Maintaining the same trusted features, operability, and iconic body design, this matte finish with a deep, rich black tone, “JET BLACK” conveys a calm and refined impression. This sophisticated matte black color suits a wide range of situations, from casual scenes such as outdoor activities to urban snapshot photography and formal occasions including weddings and parties. The new colorway will be available in Thailand on 31st March 2026 at THB 5,690 through official Fujifilm distributors. Stay tuned for the latest updates via Facebook: Instax Thailand.

Join the instax mini 13 Summer Club: Beach Vibes Hit Siam Square
Get ready to shoot, snap and soak up the summer energy. The instax mini 13 Summer Club, a one-of-a-kind pop-up experience, is taking over the BTS Siam connect area at Siam Square One from 27–29 March 2026, 11am–9pm. Explore the instax mini 13's standout features through interactive stations, with exclusive rewards up for grabs. Discover the magic of instant photography like never before.

For the latest updates on new instax cameras, follow Instax Thailand on Facebook, Instagram @instax_thailand, or Line OA @instaxthailand.