Fujifilm (Thailand) Limited, a world leading company in photographic technology and innovation, has transformed itself to support the fast-changing customers’ demand and technology in the digital transformation era. The company continues to develop innovation to spur the growth in its business portfolio and to strengthen its position with excellent products and services through the synergy of FUJIFILM (Thailand) Ltd. and FUJIFILM Business Innovation (Thailand) Ltd.
Mr. So Maruo, Managing Director of FUJIFILM (Thailand) Ltd. stated “Since the customers’ demand is fast-changing in the digital era and the desire for printing is varied and different, FUJIFILM never stop innovating to support customers’ businesses with our high-quality products and services as the Total Printing Solutions”
Amidst the situation of COVID-19 pandemic that lasts for three years, it poses unprecedented challenges for the company. However, in 2021, FUJIFILM globally generated highest-ever revenue of which 50 per cent was seen in printing business. The growth is aligned with market trend that the demand for commercial and packaging printing is escalated by expansion of MSME and E-commerce businesses.
Moreover, FUJIFILM has seen the exponential growth in the future of printing business in Thailand as the nation is the largest hub for exceptional quality printing in South East Asia, especially commercial and packaging printing such as package labels, product stickers and packaging printing which sharply rising during COVID-19.
In the next 5-10 years, FUJIFILM prospects that Inkjet printing will become the future trend of printing since Inkjet technology has been rapidly evolved and cost per unit is more minimal, comparing to other forms of print. Besides, the prospective printing system will become Trustless Workflow that printers can complete the whole process within one click.
Mr. So Maruo said, “We strongly believe that the synergistic partnership of FUJIFILM and FUJIFILM Business Innovation will be able to follow the future trend with our innovation and respond to various customers’ demands effectively. We will never stop leveraging our innovations and technologies to achieve the leading position of Total Printing Solutions in Asia Pacific and become the first brand of consumers’ choice.”